I don’t believe I’ve written about Flixya yet, but here’s another way to make money on your videos (or other peoples’). Flixya wraps your videos — which can live on sites like YouTube to Revver — with Google Adsense ads. They give you half the earnings. Via PinoyHack.
Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report. Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…
It didn’t take the Microsoft long to counter the iPhone. Now DogRodeo has a spoof ad for the ZunePhone. Check out this video, and be sure to watch the last few seconds. I’m not usually one for parody commercials but this was extremely well done. Funnier than most Saturday Night Live commercial parodies and produced quickly…
Woah. This Wall Street Journal (a print newspaper based in New York City) is coming dangerously close to my “beat” today. They’re clearly running online video stories to see if they can steal from the rapidly growing readership of “Will Video for Food.” I may not be as classy, accurate, easy-to-read or comprehensive. But I’m…
As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….
There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…
I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…
Given that 2006 was the Year of Online Video, we’d be remiss not to look back at the special highlights of this year. This is not another “top viral videos of the year” list. Goodness knows there are hundreds of those. Instead we’re looking at the moments that changed the industry or perception of it….
Mark Simons at The Viral Garden started a “Z-list” of blogs that weren’t getting enough attention but deserved it. Paul from 8Wishes was good enough to add WillVideoforFood, as cited in the entry by All My Causes. Then Seth Godin put an adapted “Z List” on Squidoo. I’m as confused as you are. But there…
Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…