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Make Money from Your Animated Cartoons

ByNalts

Independent animators have a new channel to promote and profit from their animated cartoons — without having to compete with ripped television cartoons.   ToonBreak is a new site that shares revenue with creators. Animators can earn money from video ads, text and banner ads, affiliate links, donations, and merchandising. All of this is currently…

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Nightmare on Madison Avenue

ByNalts

“Nightmare on Madison Avenue.” That’s how MediaWeek referred to a study conducted jointly by Microsoft and Starcom, with help from researcher Millward Brown. The report, Lifestyles of the Ad Averse, found that between 10 percent and 15 percent of adults 17-35 fall into the category of “ad avoiders” i.e. folks that don’t like advertising, and…

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Why Viacom Plus Joost is “Game Changing”

ByNalts

Want to watch shows from MTV, Comedy Central or Spike via broadband? Want to check out Paramount movies? Then you’ll need to switch from YouTube to Joost. No sooner did Viacom order YouTube to pull content, they’ve licensed hundreds of hours of content to Joost, a start-up formed by the founders of Kazaa and Skype (see Wall Street Journal)….

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Online Ad Spending Going Up

ByNalts

According to Borrell Associates (as reported by WebProNews): Local online video advertising will account for $371 million this year, which is 5 percent of total online ad spending. In 2012, that amount will climb to $5 billion and will account for 35 percent of local online advertising budgets, Borrell projects in its report, “The New…

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Superbowl Commercials Online

ByNalts

Today is the first post-Superbowl day where people have easy universal access to all of the commercials. Do you suppose anyone is working today? YouTube is inviting people to rank their favorite Superbowl ads. What stood out for you? Someone submitted them all the Superbowl commercials to Metcafe as well. Now THAT’S some time on…

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“Larry the Cable Guy” Wants to Meet Media Buyers

ByNalts

I’m attending a Feb. 9 (Friday) “sneak peek” of a new broadband comedy-video channel at a cocktail party and concert at Radio City Music Hall. They are offering a limited number of invites for people in the media buying community. The concert will feature a top-grossing comedian in America, “Larry the CableGuy.” If you are…

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Predictions About YouTube’s Paying Creators

ByNalts

It’s funny watching videos and reading comments about the revenue-sharing YouTube is planning to launch. As this video demonstrates, it’s making people giddy. Most assume it would be on a per-video basis. Many fear it will be selective. And a few think it’s going to corrupt the system because people will be getting secret payouts….

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Top 7 Theories: Why YouTube Decided to Pay Creators… Finally

ByNalts

Okay. I’ve been urging YouTube to share advertising revenue since before I started this blog a year ago. They finally decided to do so today. This was one of WillVideoforFood’s top 10 predictions for 2007. Needless to say, we’re very excited (see our video reaction). But why now? Top 7 theories. YouTube sensed the defection…

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Newsflash: YouTube to Share Advertising Revenue

ByNalts

According to the Associated Press via USAToday: YouTube co-founder Chad Hurley announced today that YouTube will start sharing revenue with its millions of users. “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum….

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Sneak Peaks at Superbowl Bud Ads

ByNalts

Anheuser-Busch has released a collection of video “snippets” to feed the pre-game buzz. Check out the Budweiser YouTube channel to see more. Here’s a nice compilation of some of the Superbowl ads. Interestingly, DDB gives itself credit in the reel. I’m betting on the crabs as being a favorite, as well as the hitchhiker with…