I don’t often regret living on the East Coast, but here’s an event that sucks to miss. LonelyGirl14 Creator Greg Goodfried is speaking about the intersection of content and advertising. It’s part of a series called “Pier Screenings: Web video from the littel screen tot he big one.,” and it’s sponsored by NewTeeVee and Metacafe….
Thanks to help from a friend at Coke, the Atlanta-based company will be turning out at the NYC Meetup with EepyBird (the duo made famous for their elaborate displays of Mentos & Coke fountains. They will showcase a geyser display at about 1:30 EST at Washington Park Square (near NYU). It’s part of a number…
Television advertising is learning a “new trick” from online advertising, writes Greg Pulier from MediaPos’s Online Video Insider. Pulier obserbed that the recent Ad:Tech conference in San Francisco had just one panel was devoted to television Some of the most well-known cable operators and telephone companies have been modifying their networks in ways that could…
It’s no wonder this is in today’s top 10 funniest videos on YouTube… “The iPhone and the Blackberry” stars Sophia aka Mugglesam (who has been on Good Morning America) as the glamorous iPhone, and her sister Bella as the Blackberry. Cost to Mac? Zero. [youtube=http://youtube.com/watch?v=6wcwIQIfFug]
“Viral videos are on their way out. You’re the Chia Pet of 2007.” That’s from an e-mail sent last night from my sister, who produces for a major television network on the west coast. There seems to be a great skepticism about amateur video’s endurance when the competitive Huns from Hollywood and Madison-Avenue Mongolians are…
The Church of Dave is back with another contest entry. He’s the guy that taught Dove to develop thick skin before playing in the consumer-generated advertising space. And now here’s his entry to the “Heinz Top This” Challenge.
Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
DoMyStuff recently contacted me about making a video to promote its site. The company provides a marketplace where anyone looking to outsource chores, errands, or projects can locate (and do business with) responsible and experienced local help. So the initial bit was that my wife would bust me abusing the service to outsource my “honey…
[youtube=http://www.youtube.com/watch?v=WnMJTJJVahs] In another online-video first, Mentos tears down the entire wall between its brand and its customers. And they bestow the dipomacy post to Trevor the intern. The Mentos Intern is available for live discussion, tasks and constant webcam. I’m biased as someone lucky enough to have them sponsoring my vids, but this is remarkable…
A new startup is paying college kids to simply mention product names to strangers. It’s part of a new viral-marketing wave that capitalizes on the trust of peer-to-peer “buzz marketing. Here’s a video that explains how the system works, and be sure to visit www.CashtoBuzz.com to see some top-notch clients. [youtube=http://youtube.com/watch?v=e9KtYoUoImk]