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YouTube Finally Discovers Ad Format It Can Monetize

ByNalts

In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…

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CES to Illuminate Future of ITV

ByNalts

As the Consumer Electronic Show approaches, the “pre-game” show includes some buzz about Internet Television (ITV). We’re beginning to see better signs of a more mainstream evolution from “lean forward” to “lean back” consumption of video. It’s a race from the office to the living room and bedroom. Even “post Jobs,” Apple is the most…

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Creating The Frankenstein of Online Video Sites

ByNalts

Did you ever play the game in college where you tried to imagine the perfect woman, and you’d combine parts from various people you knew? Kinda like building the Frankenstein of women? Jennifer’s nose, Cathy’s eyes, Christy’s… um… personality, etc.? That’s what we’re going to play now. I’ll start. I’m going to create the perfect…

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He “Wrote the Book” on Viral Video

ByNalts

I’ve decided to write a book on viral video — aimed primarily at marketers and advertisers since amateur videographers and film makers don’t have enough money to buy books. Naturally I haven’t written a book before, but I sometimes read them. So I figure I’m pretty qualified. The working title is: “The Profit (Prophet) of Viral…

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Exclusive Confidential Video: Google’s Due Diligence on YouTube

ByNalts

An anonymous source sent me this confidential “YouTube Research by Google” video that was meant for internal use only by Google. I think it’s worth the legal risk of posting, because it gives us insights into what due diligence Google conducted before buying YouTube. Google’s board apparently commissioned ethnographic research of the YouTube community —…

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Even My Boss Knew About This Video

ByNalts

It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…

9 Comments

  3. Do you suppose he’s ever searched the word “FAILURE” on The Google. Must suck for him to see the first natural listing.

  6. Google’s blog actually has a paid ad that clarifies that it wasn’t manipulated.

    Nothing lends credibility like a giggle. Except a good fart.

  8. He left me a voicemail last night. I’m not sure it was personalized, but it urged me to vote Republican. Yes- I’ve already made a video about it.

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