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CES to Illuminate Future of ITV

ByNalts

As the Consumer Electronic Show approaches, the “pre-game” show includes some buzz about Internet Television (ITV). We’re beginning to see better signs of a more mainstream evolution from “lean forward” to “lean back” consumption of video. It’s a race from the office to the living room and bedroom. Even “post Jobs,” Apple is the most…

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The Google vs. Viacom Debate

ByNalts

Yesterday’s post about Viacom suing Google brought a couple dozen fantastic debate points. You can rest assured that Viacom’s public relations team is doing a “word of mouth” audit (using Buzzmetrics or another player) and that your quotes are being read by nervous spokespeople. I was amused by at Slashdot in which one individual suggested…

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Google, Ads and Distribution! “No One’s Ever Done This Before.”

ByNalts

Another online video article by WSJ: “Google to Distribute MTV Clips: Deal for Ad-Backed Videos Could Bolster Revenue, Broaden Viacom’s Reach” by Matthew Karnitschnig. How’d you like to have that last name and have to spell it to people 4 times in a row every single day? The Highlights Google will distribute video programming from…

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Google Engineer Fired for Failure of “Google + Virgin= Virgle” April Fool’s Gag

ByNalts

Google fired the engineer who convinced Virgin Founder Richard Branson and Google Co-Founders Larry Page and Sergey Brin to participate in an elaborate hoax (see press release) inviting individuals to apply to live on a Mars colony sponsored by “Virgle.” Wired Writer Loretta Hidalgo Whitesides called it the “funniest April Fool’s Day spoof I have…

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Can Google Leanback Lengthen YouTube Binges? Yes in 3 Ways.

ByNalts

Can GoogleTV’s new “Leanback” increase average YouTube binges? This is explores by NewTeeVee writer Ryan Lawler today. While our fat asses watch five hours of television a day, our average time on YouTube is just 15 minutes. With an alleged one preroll per 7 minutes, that’s not a lot of advertising revenue. Can GoogleTV change…

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What Does Google’s Acquisition of DoubleClick Mean to Online Video?

ByNalts

Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…

9 Comments

  3. Do you suppose he’s ever searched the word “FAILURE” on The Google. Must suck for him to see the first natural listing.

  6. Google’s blog actually has a paid ad that clarifies that it wasn’t manipulated.

    Nothing lends credibility like a giggle. Except a good fart.

  8. He left me a voicemail last night. I’m not sure it was personalized, but it urged me to vote Republican. Yes- I’ve already made a video about it.

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