Brightcove picked up nearly $60 million in investment money, including some from The New York Times Company. According to MediaPost’s “Online Media Daily,” the company intends to use the money to expand offerings to advertisers, grow internationally, and build out its consumer site, Brightcove.com.
Brightcove, according to this insanely well written article, splits ad revenue 50/50 with creators.
When I posted “Lay Me Off,” I got a lot of comments about the lousy audio. Part of my problem was the music was too loud (a mistake I make far too often). But I also use the camcorder’s built-in mike. So if I’m far from my subject then audio becomes a problem. I was…
More research about online-video and television viewing. This Harris study tells us so much and yet so little. What I was hoping (based on the lead) is that it would talk about how online-video is cannibalizing, if at all, television viewing. Certainly for me I spend far more time watching video on my monitor than…
Best Blogs and Websites about Online-Video Marketing and Social Media
This quote from a Cnet article on the topic of smut and online video: A weeklong review of some of the top user-generated video sites by CNET News.com unearthed scenes of beheadings, masturbation, bloody car accidents, bondage and sadomasochism. It's important to note that no child pornography was discovered. Meanwhile, imagine if YouTube needed to…
Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…
Vividas is enabling full-screen online videos. The company sells software, but you can view a demo without downloading anything. Here’s a beautiful Ford ad that works very well in full screen. Click the link and you’ll need to authorize a pop-up. It took my Mac a minute for the video to cache but it was…
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Now if only they’d make the uploader/toolkit simpler to use. I suspect it’s designed to discourage amateurs from uploading content. Maybe I should give it a second look. Anything that asks you to generate your own thumbnails (hello, Current.tv) is asking for a punch in the chops…
Oh you’re so right. That “submit your own thumbnail” is RIDICULOUS. First it’s a pain. Second it’s a great way to facilitate bait & switch (I’ll use a thumbnail of Paris Hilton to attract eyes.
I like Metacafe’s approach of letting you select one. I hate that I have to design my YouTube videos so the center frame is representative. It makes editing a pain and it requires math.
Yeah, I found the uploader discouraging. AND the note that revenue sharing is a FUTURE feature. I found that discouraging, too. Are they sharing NOW? I still won’t upload. Not until they take the rocket science out of the process.
But, the good thing about making your own thumbnail is that you control what it will look like. Metacafe is next best since it will continue to give you more thumbnail choices, if you keep asking for them.
I agree the BrightCove uploader is not designed for the quick viral video, but where it shines is when you are building a channel with many videos. You group videos into a lineup and then group lineups into one of their multi-liineup player templates.
if only i could have 1million, i would be set for life