Brightcove picked up nearly $60 million in investment money, including some from The New York Times Company. According to MediaPost’s “Online Media Daily,” the company intends to use the money to expand offerings to advertisers, grow internationally, and build out its consumer site, Brightcove.com.
Brightcove, according to this insanely well written article, splits ad revenue 50/50 with creators.
Courtesy of Project Working Stiff, here is an interesting quote from Brightcove CEO Jeremy Allaire (who sold his Allaire Corp. to Macromedia in 2001 for $360 million). "We think that casual broadband consumers will want to consume a lot of content daily in 2-7 minute bursts of high-quality, streamed viewing. But once they develop either…
One part of that Nightline report I can’t get out of my head… It’s how Ben Popken Consumerist.com refers to companies that monitor blogs without interacting… “ghosting.” Dear WillVideoForFood reader. Are you a ghost? P.S. Ben- would you please invite me to post on Consumerist so I can stop ghosting your blog? I’ve been biting my…
Nice, recent review of online-video sites. Here’s a comprehensive list of sites by Light Reading. Even better, a ranking of sites that share advertising revenue. Some excellent tables- like this one that shows what sites pay what.
This quote from a Cnet article on the topic of smut and online video: A weeklong review of some of the top user-generated video sites by CNET News.com unearthed scenes of beheadings, masturbation, bloody car accidents, bondage and sadomasochism. It's important to note that no child pornography was discovered. Meanwhile, imagine if YouTube needed to…
Our friends at ReelSEO revealed the Pew data showing viewer’s surprising willingness to pay for online-video content. Until recently, I’ve been nervous about the notion of any subscription or pay-per-view model because it’s likely a “deal killer” for most viewers watching amateur creators. Sure I’ll pay to license/buy The Guild or Dr. Horrible, but less so for…
Ironic title because a video isn’t viral UNLESS it’s seen. But it got your attention, didn’t it? Here are some tips for ensuring your video is seen beyond 14 teenagers on YouTube. Just like search engines are in constant flux, so is online video. So this advice has a limited shelf life: Make it good….
Comments are closed.
Now if only they’d make the uploader/toolkit simpler to use. I suspect it’s designed to discourage amateurs from uploading content. Maybe I should give it a second look. Anything that asks you to generate your own thumbnails (hello, Current.tv) is asking for a punch in the chops…
Oh you’re so right. That “submit your own thumbnail” is RIDICULOUS. First it’s a pain. Second it’s a great way to facilitate bait & switch (I’ll use a thumbnail of Paris Hilton to attract eyes.
I like Metacafe’s approach of letting you select one. I hate that I have to design my YouTube videos so the center frame is representative. It makes editing a pain and it requires math.
Yeah, I found the uploader discouraging. AND the note that revenue sharing is a FUTURE feature. I found that discouraging, too. Are they sharing NOW? I still won’t upload. Not until they take the rocket science out of the process.
But, the good thing about making your own thumbnail is that you control what it will look like. Metacafe is next best since it will continue to give you more thumbnail choices, if you keep asking for them.
I agree the BrightCove uploader is not designed for the quick viral video, but where it shines is when you are building a channel with many videos. You group videos into a lineup and then group lineups into one of their multi-liineup player templates.
if only i could have 1million, i would be set for life