Are You in the Online Video 15 Percent?

ByNalts

Last year about 4% of us watched online video for more than 6 hours a week. In fact most of us microbinged in minutes at a time.

Now according to TVGuide, 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four percent. Sixty-two percent of all respondents said they watch more online video than just a year ago.

Advertising Specialist Burst Media‘s data is more bullish. The Burst Media Online Insights survey (PDF) has the number of people who tune in online for more than six hours a week at close to 30 percent. Almost three percent even profess watching more than 24 hours of online video per week.

So… are you in the 15 percent?

And what are we consuming? Check out this quote from Matt Wasserlauf, Executive VP, Video Platform & Services, at Specific Mediaduring an interview with Beet.TV at the recent OMMA Video conference:

“I see digital video the same way you might look at cable in the early ’80s. Lots of stations, lot of channels with nothing on,” he said.

Similar Posts

What Will Matter About Online Video in 2011: Top 10 List

ByNalts

The space called “online video” is as broad as its players: online-advertisers, mobile technology, content creators, media properties, networks, cable-television providers, startups and individual YouTube “weblebrities.” But let’s not miss the fact that while I’ve been writing about “online video” for 5 plus years, I don’t likely have 5 more to go. As I mentioned…

| | | | | | | | | | | | | | |

The Advertising Agency’s Five Stages of “Online Video” Grief

ByNalts

Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…

YouTube’s New Blog & Video Site for Video Creators

ByNalts

YouTube began in 2005 with a focus on community, but in recent years has logically put most of its energy into luring more viewers with frequency, becoming profitable, and attracting professional content and ads. So it’s refreshing to see the birth of “Creators’ Corner,” with has both a blog and a spot on YouTube. WillVideoForFood…

6 Comments

  1. I have a lot of YouTube friends, some I have never met in real life. Most of them are daily vloggers. I also watch most of my tv’s show online (Hulu and the station websites; ABC, NBC, CBS, FOX). I say I average around 5 to 6 hours a day of watching stuff online.

  2. More then 6 hours in a week puts you in the top 15%? What do you get if you do that every day? 🙂 Ok maybe not every day, but yeah I’m in that range for sure. I really wish youtube would bring back the counter that showed how many videos you watched. That had that up until a few year ago. I’m sure I’ve broken a million by now.

  5. I would guess the numbers are up due to the “cutting the cable” movement that has been going on for a while now the majority of what is watched is streaming television programming (Hulu and etc.)

Comments are closed.