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Business Week Says Online Video “Mini Dot-Com Implosion” is Not on Horizon
A nice report by “The Upside to Video Uploads” by Business Week. While this segment will undergo consolidation and specialization, a mini dot-com implosion is simply not on the horizon—and especially not for the reasons being cited by some pundits. Predictions about this collapse have focused on two issues: the lack of a business model…
VidCon: Community & Online-Video Industry Morphs in July 2010 Event
This video shows Hank Green (with his lesser known 3rd Green brother) announcing VidCon, taking place July 9-11, 2010 in Los Angeles, California. Here’s the official VidCon website. For those of you familiar with the Vlogbrothers (John and Hank Green), I don’t need to tell you what an enormous connection they have with the vibrant…
How to Buy Advertisement on YouTube
It took me quite a bit of research via Adwords (advertisers buying ads) and Adsense (publisher tool to make money) to discover how to buy ads on YouTube. If you want to place an “Invideo” ad (one that sneaks up along the bottom) or other ads, you’ll need a lot of money. According to Google’s…
Chad Hurley (co-founder of YouTube) and Michael Robertson (counder of MP3.com)
Here’s a video from ZDNet that features part of a round table about consumer-generated media at the AlwaysOn Stanford Summit in Palo Alto, Calif. At first I’m bored by Chad. Then Michael kicks in, and I almost think we’ll have an intelligent debate. But it seems like the themes are: YouTube is creating a stage…
Do Marketers Understand Online Video?
So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…
LiveVideo vs YouTube
A funny thing has happened since YouTube featured my video. I’ve received a number of messages inviting me over to LiveVideo, and discovered this interesting post by Z-lot yesterday. I always figured that YouTube would eventually lose its community to a site that shared revenue with creators. This transition, however, is not about money (as…
