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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

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Ten Tips for Holding a Better Online-Video Contest

ByNalts

Video contests continue to roll out, often ignoring some of the basics for attracting good entries. Some examples from the past few days… Mount Olive Pickle Company is seeking 30 to 60-second videos describing why Mt. Olive “is the perfect pickle.” Plan N Trade Franchise, Inc., is hosting a “National Guitar Hero II video contest.”…

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Why YouTube Beats Twitter and Facebook for Marketing

ByNalts

I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…

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Do My Stuff Video

ByNalts

DoMyStuff recently contacted me about making a video to promote its site. The company provides a marketplace where anyone looking to outsource chores, errands, or projects can locate (and do business with) responsible and experienced local help. So the initial bit was that my wife would bust me abusing the service to outsource my “honey…