My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
If anyone tells you they know what will go “viral,” they’re lying. We all know the general rules: short, comedic, shocking, funny, sexy. But even those of us immersed in this space are surprised about what we think will go viral (like “Filthy Little Lemon” or “YouTube is My Wife“) and what viewers actually like….
Free script for musical theater with no royalties. It’s a play for children’s theater ages 11-15 and is one hour long. Songs are not mine to license, and some characters are copyrighted by respective owners.
The ultimate video comment. Not “you’re a fag.” It’s “your a fag.” By Kirby Ferguson of The Goodie Bag, it’s called “The Fag Bomb.” On YouTube as “The Accident Factor.” [youtube=http://youtube.com/watch?v=_FR0o17RSwo8] These stupid embeds never work. WordPress: I’m not your friend anymore. You’re not invited to my birthday party.
This absolutely is my favorite video of 2009. I’ve watched it at least 25 times, and my family is going crazy. Meet “Auto-Tune the News,” and this recent clip: “Murdered with a Spoon.” (Lot of details about the creators below). Isn’t it just so perfectly imperfect!? Do you walk away singing the intro melody over…
Forrester Research’s Peter Kim posts the following: when will fame alone not be enough for CGM? As more people see opportunities for fame AND fortune – via sites like Revver, fake videos like lonelygirl15, or billboards for Court TV, is there a “tragedy of the CGM commons” in the making? The tragedy of the commons…
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…
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Um, I don’t see a link to a video!
Fixed
How much of it was copied from your book?
May I please send it to you so you can determine that?
hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*
Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.
I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.
I bet your farts smell like rainbows and unicorns. Xoxoxoxoxoxoxoxo.
I’ll bet unicorns don’t smell nice.
This book is for Dummies. Says so right in the title.
I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.
http://www.marketwatch.com/story/pixability-co-authors-definitive-book-on-video-marketing-2012-05-02
What kind of marketing / production does it offer?