Video Marketing for Dummies

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.

My publisher, Wiley, just published “Video Marketing for Dummies.” It’s more aimed at small companies and focuses not just on marketing but production.
Do opt-ins have to be full of choices and hassle? Can we use a “default” approach to make it frictionless but meet legal requirements? Yes. “Sir, are you a member of our Sears/K-mart (whatever it’s called),” says the cashier at Sears. “No,” I replied, ensuring that the tone conveyed my absolute disinterest in signing up…
There are too many and too few statistics about online video and YouTube. We’re quite tired of hearing some of them: like how many videos are uploaded in a given timeline. But thanks to Pew and the increasingly popular “infographics” for giving us more than we could ever remember. This one (image on right) is…
It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model: On July 31, 2008, we plan to discontinue the Pay…
OKGo’s “Here it Goes Again” exploded to a million views in 5 days. Check out the video by clicking the frame, or visit their website at OKGO.com. Really fun to watch, and a catch tune.
WillVideoForFood was created to help creators build audiences and make money, but it obviously focuses on online-video marketing. Of course we’re not a news outlet… we’re an author blog. And when we say “we,” we’re using it in a Royal sense. (It’s just me, okay?) So here’s our definitive list of sources to feed your…
Make a video with a Bee theme, and you can win some decent prizes from this www.BarterBee.com contest. Here's the CEO explaining the rules, in arguably one of the lowest budget clips I've seen by a website. Here's the competition so far…
Comments are closed.
Um, I don’t see a link to a video!
Fixed
How much of it was copied from your book?
May I please send it to you so you can determine that?
hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*
Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.
I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.
I bet your farts smell like rainbows and unicorns. Xoxoxoxoxoxoxoxo.
I’ll bet unicorns don’t smell nice.
This book is for Dummies. Says so right in the title.
I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.
http://www.marketwatch.com/story/pixability-co-authors-definitive-book-on-video-marketing-2012-05-02
What kind of marketing / production does it offer?