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Consumer-Generated Ad: Oreo Global Moments Finalist?

ByNalts

I usually don’t make a lot of noise about a contest I’m entering, and I’ve been entering fewer lately. The competition is high, and I rarely win (although often I’m a finalist). The Oreo contest intrigued me because certain YouTube creators were asked to enter, and I figured that would improve my odds. There’s going…

A Comedy Troupe That Actually Translates to Web

ByNalts

If you had asked me a year ago, I might have told you that comedy troupes would dominate the most-subscribed channels on YouTube. It’s a medium built for comedians that perform before audiences on a regular basis. They know what’s funny and what’s topical. The problem is that just as most stand-up comedians can’t do…

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Research Study Profiles “Engaged” Online-Video Viewers

ByNalts

ReelSEO has a nice post about a recent Forrester & Veoh study that characterized the 40% of us “engaged viewers” that watch about 75% of the online-videos. The online-video users, like web surfers, will soon resemble the general population. But for now we’re a unique bunch, and the post has some takeaways for advertisers… advertainment…

13 Comments

  3. hmmm i wonder if you would get sued if you changed the title of your book…. *wipes smarmite on this comment*

  4. Omg I can’t believe you used the word ‘smarmiest’. I love a man with a big vocabulary.

  5. I think that guy needs some advice from page 356. Bad editing. That video is waaaaay too long.

  8. I’m a big fan of Nalts and also a purchaser of his book last year. I also had the opportunity to work with the four co-authors of “Video Marketing for Dummies” on the production of their book. Not only are they quite complementary, but good reads. I’d add these two, plus Steve Garfield’s and Greg Jarboe’s to the video marketer’s book shelf. If you’d like a video overview of the book with a customer example, you can find it at http://www.pixability.com/pixabilitytv#pixtv20.

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