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What Do Online Video and Direct-Response TV Have in Common?

ByNalts

Direct-response television (TV ads that have a “call to action”) aren’t new. But I did have a chance to hear about best-practices on DR-TV and they struck me as awfully similar to some of the online-video entertainment best practices. Example: Immediate Appearance of Response Mechanism (start your video with a compelling clip) Response Mechanism Duration…

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Another Ranking of Top 10 Video Sites

ByNalts

Here’s another ranking of top video sites (by LightReading.com). I’m reminded that it’s probably time for me to update my ranking of the top revenue-sharings sites. I admire LightReading’s thorough review, but I’m surprised that it overlooked the fundamental differences in business models between these sites. I suppose LightReading is an infrastructure site that is…

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Get Ready for a Remote-Control “Thumb Cramp”

ByNalts

Right now you may channel surf between 100 to 500 channels, according to this article from The Mercury News. But Internet protocol television (IPTV) — television broadcast over the Internet  — could change that. An estimated 49 million Americans already have the gear and broadband connections needed to receive IPTV, and this will allow for…

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Anchor Jodi Applegate Loses It (funny video)

ByNalts

In this video, “Bike Theft Stunt,” field reporter for Fox station loses her cool when guy cuts finger trying to saw a bicycle lock. This is supposed to be Jodi Applegate, but I just spent 15 minutes on Google trying to verify that by coupling her name with bike, bicycle, lock, prank, ruse… nothing. Wait……

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