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Viacom Becomes Poster Child for Good Cause Gone Overboard

ByNalts

If you think you have the worse job in the world, imagine working for Viacom in the public relations group. The organization has decided that, above all else, it must fiercely protect its copyrighted material. A worthy cause when your core asset is not your people, but your family of brands, movies and shows. But…

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Ad Blindness and Online Video

ByNalts

The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…

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Mandatory Reading for Journalists Covering “Online Video”

ByNalts

Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…

Yahoo Video Critique

ByNalts

I’ve been finding a few of my videos getting great spikes on Yahoo Video and I have three theories: It’s the #2 online video site There isn’t as much competition for videos (Yahoo indexes a lot of videos, but hosts fewer consumer-generated videos than YouTube for instance) The editors are being kind occasionally It’s interesting but not…

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