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Online-Video Site, Revver, Completes Fire Sale

ByNalts

I was one of the most active Revver creators soon after the video site launched two years ago (see “Getting Rich on Revver“), and paved the way for ad-revenue sharing with creators. This very blog was an offshoot of an unofficial Revver blog called Revverberation. So I’m saddened to see that Revver sold (according to…

Should TV Show Producers Control Characters Social-Media Voices?

ByNalts

My last post about Mad Men’s fake Peggy Olson character raises an interesting debate. Should the television show’s producers create the online-personas of the characters, or invite the public to assume them? The first “gold standard” case study for television & web integration was Heroes, which launched character identities online 3 months prior to the…

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