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Brands Looking for Good Video Content Are Smoking Acid

ByNalts

It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…

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Connecting Creators and Advertisers: Black Turtle Media

ByNalts

Black Turtle Media is creating community of passionate, imaginative artists that have the creative skills to develop and produce commercial-grade advertising for major brand sponsors. Aspiring creative producers will be able to create and post their videos, generate buzz around their work, and get the chance to win money. They are looking for amateurs and…

Tech Market Cliffs: Walmart Vudu the “Bing” of Online-Video Rentals

ByNalts

Check it out. Walmart’s Vudu rentals is like the Bing of online-video rental. That means it’s #3, but by such a distance it almost doesn’t matter. iTunes has 65% share, followed by Zune video marketplace at 16% (a surprising 15.9 percent more than I would have guessed). Vudu is third, and while it’s up from…

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Is Google Squandering YouTube’s Potential? Yes, So…

ByNalts

“YouTube’s future is being held back is the typical innovator’s dilemma, or rather, billionaire’s dilemma,” writesAshkan Karbasfrooshan is CEO of WatchMojo.com. I included some of Karbashfrooshan’s pieces in Beyond Viral, and he’s one of the authoritative writers about the online-video industry and media monetization. Indeed YouTube is but a toy kiosk in the Google “Mall…

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