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Web-Only Video Comedy Spoofs Home Shopping Network

ByNalts

Home Purchasing Club is a new web-only video series by cast members of Saturday Night Live, The Groundlings, Napoleon Dynamite, The Drew Carey Show and Office Space. Spoofing ridiculous home shopping network segments, HPC just launched its first episode as part of VH1’s V-Spot player on and will premiere new episodes on the site every…

Wired and Fast Company Writers Aren’t Very Funny

ByNalts

Wired Magazine writer Meghan Keane isn’t very funny at all. Neither is the author of the article she echoed by Fast Company Writer Carlye Adler. You know what? I’ll save you the trouble of reading these sobering articles. Comedy sites aren’t attracting sufficient advertising online. Except for College Humor, which is niche enough and maintains an…

Sponsored Videos: How to Sell Without Selling Out

ByNalts

The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…

Boomers Get Social Online: Stats, Trends and How-To Guide

ByNalts

It’s all the rage in Boston. While Video Guru Steve Garfield got his mom YouTubing in 2006, and New Media Evangelist Chris Brogan recently helped mom and dad launch their own web presence (MomPopPow). And they’re not alone. The latest data show that boomers don’t need a guru son or daughter to get started in social media….

Cutest Halloween Pet Costume? Your Vote Counts.

ByNalts

It’s a showdown, folks, between Triscuit the Cat and Rusty the Dog (pets of babysitterofnalts). In this video, sponsored by Reader’s Digest, the cute animals duel on the cutest Halloween costume. I can’t stop watching this video, because my wife’s squeeky voice cracks me up. My low-pitch Rusty voice is based on J.K. Simmons (remember him…

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YouTube Founders Ban Employees from Watching YouTube

ByNalts

In an unprecedented moment corporate irony, YouTube Founders Chad Hurley and the other guy appeared on ABC’s Good Morning America today. They told Diane Sawyer that they sometimes lock employees from surfing YouTube since it’s hard to get work done while watching the viral videos. The interview was to kickoff a new segment on GMA that…

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