Google to Acquire Earth
Google is expected to buy the Earth next week. See Bloomberg.
Not a bad thing. Envision Google Earth (video), but life size.
Google is expected to buy the Earth next week. See Bloomberg.
Not a bad thing. Envision Google Earth (video), but life size.
What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?
Advertisers on YouTube now have an option where they only pay when a viewer engages with the pre-roll ad. It’s a bold way to get digital marketers to move confidently into the medium since, like Google Paid Search, it’s more accountable. Here’s the YouTube blog post about this new format called “True View.” Since most…
Thru you
I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…
You’ve seen the Ferris Bueller homage that promoted Honda during the Superbowl. Now watch Michael Broderick “then and now” as he delivers key lines in both the Superbowl ad and the film. Be sure to check out all the advertisement’s “Easter egg” subtle nods to the film.
Many big online-video deals are US focused, and want to exclude paying for exUS markets. I understand this, as my marketing job is US only. I represent the US on a “global marketing team” but I don’t have control on exUS spend, nor does it impact my bonus significantly. Metacafe, a site born is Israel…
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If Google wants to implant me with a chip, I would let them do it. I don’t care. Mark Zuckerburg said that privacy is dead, and I agree. He said that if he were to create facebook today, there would be no privacy. What are people hiding? privacy is overrated. By the way, if Google want to install a chip in me, they must make me a YouTube partner and put me on the front page of YouTube singing PIGGY IN THE RAIN, PIGGY IN THE RAIN, PIGGY PIGGY PIGGY PIGGY PIGGY IN THE RAIN.
Google is The Matrix. You must eat the Red Pill!
I for one welcome our new Google overlords.
be careful what you wish for