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Whoops. That Silly Viral Video Guy is Also an Attorney?
You burried your lead, Heather. Check out- “Whose Video Is It, Anyway” is a recent article by Heather Green of Business Week. The most interesting part of the article from my perspective is this… Turns out the creator of the famous “Mentos/Diet Coke” experiment (www.eepybird.com), who has earned probably close to $50K by now (my…
Want Young Viewers or Responsive Viewers?
In a study that should be of no terrible surprise, Burst media showed that although young viewers (ages 18-34) watch more online videos, we 35-54 geezers are more likely to interact with an online-video ad. This provides a word of caution to eager marketers in search of large views: don’t forget the demographic. Chart by…
“Larry the Cable Guy” Wants to Meet Media Buyers
I’m attending a Feb. 9 (Friday) “sneak peek” of a new broadband comedy-video channel at a cocktail party and concert at Radio City Music Hall. They are offering a limited number of invites for people in the media buying community. The concert will feature a top-grossing comedian in America, “Larry the CableGuy.” If you are…
A New Audio Podcast About Vlogging
The irony isn’t missed by the creators, but here’s an audio podcast about online video blogging (aka vlogging). Courtesy of Steve Garfield’s “Off on a Tangent.”
Top-10 Stupid Things Network TV Executives Actually Said About Online Video
Nine television executives survey the landscape of production, profits and the emergence of digital delivery (Source: The Hollywood Reporter, via ReelPop). Here’s the list of the top 10 stupidest thoughts: Warner Brothers: My personal experience is people are watching more television than ever before, and they’re watching in more and various ways. NBC: Primarily right…
Back to School Video
It’s back to school time! You can tell by the slower commute as you simmer behind dozens of school buses. The other cue is the frantic squirrels. In the Northeast, squirrels sense “back to school” time as their last opportunity to burry nuts. This puts the rodents into a wild fit, in which they often run…
