Online Videos Appeal to “Lowest Common Denominator”

ByNalts

Funny cartoon about YouTube and its “fat guy getting kicked in the groin” videos instead of “beautiful life-changing piece of film” ones. From Comics.com “Sheldon.” Click to read type…

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“YouRube” Gives Attention Without Compensation

ByNalts

Says John Paczkowski of “Good Morning Silicon Valley:: YouTube says it’s protected from such legal attacks under a federal law that shields online services from liability for copyright violations its customers may commit, that argument loses potency if the service profits from infringements. One could argue that YouTube is doing just that by running ads…

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Editing, MovieMaker and VideoBlogging

ByNalts

I asked folks on the Yahoo Videoblogging group if they knew of good sites that review online video software. Josh Kinberg suggested FreeVlog.com. On this site, authors Ryan and Michael recently posted an entire chapter on video editing (from their book “Secrets of Videoblogging). The chapter is free and meaty. Here’s the PDF to download…

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Is Online-Video Advertising, PR or Marketing?

ByNalts

I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…