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Webby Honorees for Best Viral Sensations

ByNalts

The Webby’s announced nominees for best viral video, and here are the official honorees. Da Pit Stop: Steal This Dismantling The Bomb Dylan’s Couch Found Objects – Katie Couric Giant Midget It’s A Woman Thang itsallinyourhands.tv The Horror Congratulations! Here are the comedy shorts as well. I was an honoree last year, but I guess…

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How to Measure Online-Video Advertising: Shaping the Fog of “Engagement”

ByNalts

“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…

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TubeMogul: 1 GB Per-Video Distribution, Upload, Analytics and File Backup

ByNalts

TubeMogul upgraded its total file size to 1 GB, and Brett Wilson (its CEO and founder) claims they did it for me (I begged). You see, if you’re posting videos online, you might as well post everywhere you can (even if 95% of your views are on YouTube). As long as you set up your…

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Why Nobody Clicks Ads

ByNalts

Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…

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