The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…
Well now I’ve seen everything. It seems Greg Benson, the follicularly challenged brains behind MediocreFilms has selected Earth’s best hair-transplant doctor to update his Bosley transplant (see video). With more than 13,000 live viewers via the Internet, this would indeed make hair-transplant history. Dr. Alan Bauman, who you may know as SurgeonOfNalts, did the work……
Sure, there are downsides to letting customers roam your store with a camera (I’ve certainly been spanked on that front, like when I shot “Mall Pranks.” Roaming customer cameras can reveal something that creates bad press (like employees showing poor customer support), and it probably makes other shoppers uncomfortable. But there are cases where it’s good…
So I’m still in the hospital. Nothing like sitting with an IV, watching Maury and blogging on a 56K line. Anyway, “Nicole the Nurse” just saw me watching Maury and observed my anxiety about my IV line leaking blood. She asked if I watch WebJunk. She said she just saw a segment from Maury that…
With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…
Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
