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Three Golden Rules of Online-Video Creation

ByNalts

For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…

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How Do I Get on the YouTube Homepage?

ByNalts

Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…

ByNalts

The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…

3 Comments

  1. Hey, Nalts. You preach about copyright protection and then you link to a site that stole something from PBS? Didn’t you spend 7 summers interning at a PBS stations? Hypocrit.

  3. No- seriously. You need to decide whether you’re about copyright protection or whether you’re going to follow the copyright theft lemmings off the cliff.

    P.S. You can’t spell.

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