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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

Aphoofies

ByNalts

Sometimes you have to do a blog post just to secure the number one position on Google for a particular word. In this case, I’m going to place number one for organic listings on the word “Aphoofies.” Now it doesn’t matter that nobody searches that term, because a good paid-search agency doesn’t tell their client…

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How to Become a YouTube Partner: 2 Steps

ByNalts

I receive a lot of e-mail about how to become a YouTube Partner (where individuals can share in the advertising revenue that appears aside their videos). Some of you WillVideoForFood tribe members (Reubnick) have expressed frustration about how some are “chosen” and others aren’t (I’ve also edited this post thanks to your comments). The photos…

Google’s Hangover Starts

ByNalts

From The Guardian today: Dick Parsons, the chairman and chief executive of Time Warner, fired a shot across the bows of Google, saying his group would pursue its copyright complaints against the video sharing site YouTube.com. Google paid $1.6bn for YouTube this week amid concerns that some of the fledgling website’s 100m videos breached copyright…

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Dr. Who BBC America Campaign: I Love It When A Plan Comes Together

ByNalts

As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…

4 Comments

  1. You are SO funny, Kevin! I don’t want my 2 minutes back. Look out zefrank, a new genre has emerged: Commute Video. I predict it will replace Commentary Video. It’s got wheels.

  2. On the YouTube post I’ve got some guy berating me about how irresponsible to video tape and drive. Um- I was destroying federal currency, lighting a fire in a moving auto, and berating the very channel that I was using to berate it. And DRIVING while videotaping was the irresponsible thing?

    I shouldn’t have named it YouTube Rant. There are about a million videos with that same name…

  4. Dude, you need some audio books to listen to. Even after a 45 minute commute to work (each way, each day), I STILL don’t get that loopy. Maybe your exhaust is leaking into the cabin?

    But the point is valid. Don’t they always say “buy low, sell high.” I think he’s high for not selling.

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