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Whoops. That Silly Viral Video Guy is Also an Attorney?

ByNalts

You burried your lead, Heather. Check out- “Whose Video Is It, Anyway” is a recent article by Heather Green of Business Week. The most interesting part of the article from my perspective is this… Turns out the creator of the famous “Mentos/Diet Coke” experiment (www.eepybird.com), who has earned probably close to $50K by now (my…

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EepyBird Planning Mentos & Diet Coke Geyser in NYC on Saturday (7.7.7)

ByNalts

Thanks to help from a friend at Coke, the Atlanta-based company will be turning out at the NYC Meetup with EepyBird (the duo made famous for their elaborate displays of Mentos & Coke fountains. They will showcase a geyser display at about 1:30 EST at Washington Park Square (near NYU). It’s part of a number…

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When Will Online-Video Advertising Evolve to “Buddy System”?

ByNalts

This week we saw YouTube pushing its homepage advertising to a new level, selling Lionsgate (“The Haunting in Connecticut”) both the masthead and the standard right “box unit” for a new unit. It’s called the “cross talk” ad, which is a lovely name for it. It really does have a nice effect (from a marketer’s…

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