What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?
Friday I did a “call for crowdsource help” on the YouTube/Comedy research I’m presenting at next week’s ISHS presentation. A big thanks for your comments, and especially to Will Reese. Check out this graphic… Will’s categories (farce, dark, screwball, slapstick, parody, satire) were his own creation, and he found this interesting discover. Over shorter periods…
NOTE: Made a video about this. Watch it! So you’re trying to sell some candy in Japan (Glico’s Ice Nomi), and you sign a pop band that appears to be an SNL parody of Gorgeous Tiny Chicken Machine Show (see “fun fact” at end). Sales are up, but you decide you could sell another 30% of…
Viral Video Genius, my first featured video, was unintentionally and subconsciously spoofed by self-proclaimed Phenomena, MrSafety, in “How I Became Popular on YouTube.” Well, we’ve all jumped the shark at some point. But in fairness, Cory will survive a YouTube nuclear war because he’s a human cockroach. And I mean that in a good way….
This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well. Dan provides 5 reasons: Big brands be making video content investments Top agencies be making online video a practice/priority Agencies are…
Can online video make any money? I don’t remember right now, but I’m guessing the answers are in this Streaming Media Online Video “Redefining Monetization” expert panel that Larry Kless led. It’s an all-star cast and me. Just shut up and read his article from yesterday or watch an excerpt of the video, and make…
This morning I woke up as a middle-aged dad, but after a few cups of coffee I became Evan, a young office drone caught up in a conspiracy involving hot secret agents, crooked bankers and an army of armed thugs. I dodged cars and bullets while deciding whom to trust and whom to kill. In…
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Yup, even I noticed that ad. Pretty neat.
The next time they do a “sexy ladies have one CRAZY night” movie, they should have the stars dressed as hookers soliciting the Spotlight videos.
Freestyle Interactive 🙂
Peter – far too clever and funny. Jeez man, I’m starting my day here trying to catch up. Jerk. 🙂
I like butter.
I have to agree it was a pretty cool ad. I don’t really care about the product they’re advertising, but it’s nice to have ads that are clever instead of irritating.
I thought it was pretty cool too. Apparently Madden is a pretty cool game. Not being a gamer, I really couldn’t care less, but still a cool ad.
Ditto to 1, 6 and 7
anyone have a link?
So Kevin will never wear his Nalts cap again after he gets this forehead hair. Isn’t that going to be strange?
@9
You’re joking, right?
http://www.youtube.com/watch?v=kwUSgZ2DZjw
This is a video of the takeover. Enjoy.