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People Cancel Cable and Watch Video Online, According to Ancient Print Newspaper

ByNalts

The Wall Street Journal (a really old newspaper that a lot of people read… some of whom aren’t directly responsible for the financial crisis) reports that although only about 1% of people have moved entirely to online-video instead of via cable… people are dropping cable TV to save money. Integrated Media Measurement Inc., reported that 20%…

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Yahoo TV: “The 9″ Features Best Viral Videos and Flirts With Me

ByNalts

Like TheDailyReel, YahooTV has a daily show called “The 9.” It’s not new but I have only just discovered recently. I want to make fun of it, but for some reason I can’t. I think I like it. I just bookmarked it on my Google homepage, which is my short-list of frequently visited sites.  …

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How to Measure Online-Video Advertising: Shaping the Fog of “Engagement”

ByNalts

“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…

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Online-Video Contests: Still Going Strong

ByNalts

I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…