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Ten Tips for Holding a Better Online-Video Contest

ByNalts

Video contests continue to roll out, often ignoring some of the basics for attracting good entries. Some examples from the past few days… Mount Olive Pickle Company is seeking 30 to 60-second videos describing why Mt. Olive “is the perfect pickle.” Plan N Trade Franchise, Inc., is hosting a “National Guitar Hero II video contest.”…

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How Much is that Viral Video in the Window?

ByNalts

(This is a guest column by Erik Bratt, director of marketing communications for ProQuo. ProQuo helps consumers eliminate junk mail, and recently hired xlntads.com. (a new-media promotion firm with whom I work occasionally) to solicit quality video entries that help ProQuo describe its value proposition in unique and entertaining ways. Can you really buy a…

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Dear Stupid Marketer and Your Clueless Agency

ByNalts

“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…

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Save the Water Contest (exclusive)

ByNalts

Every once in a while, your humble WillVideoforFood gets an exclusive. Here’s one. The folks at Rain Bird Corporation (a manufacturer of irrigation products and services) are doing a film contest to raise awareness of water conservation. “The Intelligent Use of Water” Film Competition seeks short films (1-20 minutes in actual or excerpted run time)…

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YouTube Sketchies (and Stupid Thumbnail Ad by Dove)

ByNalts

You have until March 3 to enter your comedy video into the first round of YouTube’s Sketchies II. Corolla, leveraged popular YouTuber LisaNova to promote the contest (she was second place last year with this “LisaNova does George Bush” video). I spoke with LisaNova via phone for the first time on Saturday, when TheMightyThor1212 was good…

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Contests That Require Registration to Vote

ByNalts

Ahhh the video contest. Is it a way to engage creators, or for marketers to do “lead gen” (snatch the e-mail address of creators’ friends)? I understand why contests require registration for rating — we wouldn’t want a “Chicago” style election. At the same time, these “one-off” contest websites are maddening. For example, here’s a…

3 Comments

  1. That came out SOOOOO good!! 🙂

    YAY Charlie!

    FIrst place seems feasible to me!

  3. Nalts, I wish you luck. I hope you do better on this contest than I did on that shrimp contest I was in.

    “Runner-up” FEH!

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