Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
Sorry, Partners. Seems a few YouTubers have been getting the following response when trying out for YouTube’s Partner Program. “The current level of viewership of your account has not met our threshold for acceptance.” Should they announce what that threshold is on the “who qualifies” page? Or provide a message that is a little more…
I’ll get the out takes up soon. They’re much funnier than this spoof of a worker trying to get laid off for the severance. Pretty cool that my real boss agreed to helping on this. And she managed to not crack up once… even while I was eating crayons.
It’s time for a couple new articles to make you feel inferior to YouTube stars, who are attracting increasing attention by media for their alleged lucrative sponsorships and 6-figure advertising income via their YouTube fame. We won’t bother commenting on the inaccuracy or accuracy of said reports, but we’d agree these stars won’t sellout for peanuts (don’t…
This is pretty funny. It’s Smirnoff’s viral ad featuring rich Northeastern guys rapping… in top siders and circa 1980 preppy clothes. Again- subtle with the branding so it will probably get viralicized. But not pretending to NOT be an ad. Good balance. Tea Partay by Prep-Unit Raw Tea Records Director: Julien Christian Lutz
If you haven’t heard the name Brightcove in the past weeks you’d better check to see if your computer is plugged in. Given all of the buzz about Brightcove’s new offering, I spoke recently with Eric Elia, Brightcove’s VP of Content and Online Services. (Click his name to see one of the creepiest head shots ever)….
I’ve written so many times about online-video contests, and what makes them attractive or not. How many top-1o “how to not f’ up a contest” posts do I need to write to change the most abused rule ever? DON’T put your money in the 1st and 2nd prize. That will attract a few semi-pros, but…
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mmm, I could go for a delicious beverage.
and a new job, but not at McDonalds.
Gnomes? Where’s their attribution?
Hmmm. The GEICO ads make fun of amatuer videographers. Their “you could spend 15 minutes online better (by NOT going to YouTube–implied and illustrated–) might catch on.
Here’s a tip for getting those chalky tablets to go down easier:
Don’t chew them.