Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
Remember my post about 10 reasons online-video advertising (the smart ways) will be recession proof? Here’s something written days later, and worth reading. Good for creators worrying about your revenue in 2009, or advertisers looking how to spread your 2009 spending… From Jack Meyers’ media report. “Marketers need to determine how they can put less money…
You know I’ve blogged got almost 3 years about online video. I used to check out the stats, and think about SEO. Now I just dig the informality and the little gang that’s formed around it. Since the typical ratio of views/comments is probably 95 and 5, I’m probably ignoring the needs of a few…
If you’re making videos for money, the category you choose is as important as anything. Here are some sought-after topic areas for text ads on a display (not click through) basis. But first some notes, with special attention to the third. All categories have ranges, and those are based on “inventory” (advertisers seeking videos, and…
JibJab launched Weird Al’s latest video, “Do I Creep You Out.” It appears to be Weird Al (missing his trademark hair and mustache) stalking a Starbucks employee. Weird Al is back, folks. As you may recall reading here, Weird Al began uploading his own videos on Revver. The Revver folks thought it was someone violating…
My wife and I used our babysitter night to buy a bucket tonight. Well actually, it went like this. She said we needed a bucket. So I decided to make a video about how pitiful we are to use a date night to buy a bucket. Then we ditched the video, but ended up doing…
So here’s a real-time gold-standard case study of social-media monitoring and action in just hours. We’re at this 9Beaches resort in Bermuda (wifeofnalts found it via The Today Show and it’s far more casual and affordable than most places in Bermuda). I did a small video this morning on my responseofnalts channel, and was planning…
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mmm, I could go for a delicious beverage.
and a new job, but not at McDonalds.
Gnomes? Where’s their attribution?
Hmmm. The GEICO ads make fun of amatuer videographers. Their “you could spend 15 minutes online better (by NOT going to YouTube–implied and illustrated–) might catch on.
Here’s a tip for getting those chalky tablets to go down easier:
Don’t chew them.