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Making of Sponsored Video

ByNalts

The folks that connected me with my recent sponsored video for GPSManiac did a blog entry that recounts the way the idea developed. Here’s the video, titled “Poor Man’s GPS.” It’s currently the third highest rated Comedy video of the day on YouTube, which is the highest rating I’ve yet received for a sponsored video….

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A Looming “Tragedy of the Online Video Commons”

ByNalts

Forrester Research’s Peter Kim posts the following: when will fame alone not be enough for CGM? As more people see opportunities for fame AND fortune – via sites like Revver, fake videos like lonelygirl15, or billboards for Court TV, is there a “tragedy of the CGM commons” in the making? The tragedy of the commons…

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Forrester’s Charlene Li Speaks About Online Video

ByNalts

Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…

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Google’s Purchase of YouTube Was Defensive

ByNalts

Yesterday’s morning rant about Google/Yahoo seems to have touched on at least one point that is shared by smarter people than me. Google’s gobbling of YouTube was more defensive than offensive. Says Benjamin Schacterof UBS Investment Research in this Dow Jones article by Carmen Fleetwood (thanks Jim for sending). It’s classic blocking. Without inventory, advertisers…