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Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)

ByNalts

Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…

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I Am an Internet Superstar, so Bow to Me.

ByNalts

Read the blog’s masthead, friends. WillVideoforFood is about big ideas in video creation, new means of advertising and marketing, constructive debates via comments (even the ones about gymnast bulges), and the advancement of the “little guy.” But it’s also partially self promotion for this mythical beast named Nalts. There aren’t any ads on the blog, so…

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Instructions for YouTube Branded Channel (pdf)

ByNalts

Hey, look what I found while Google searching for specifications to create YouTube channel banners (not the paid banner ads, but the branded banners that appear on the top of customized brand channels or partner homepages). A lot of this applies only to “branded channels,” but it’s still more informative than the meager YouTube help…

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How Do I Get on the YouTube Homepage?

ByNalts

Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…

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YouTube is a Giant Conference Call

ByNalts

I've been trying to figure out how YouTube managed to surpass video-sharing sites like Break.com, despite arriving to the market far later. Then it occured to me what may already be obvious to you. Most video sites are searchable television stations… putting the visitor in command to find video that appeals. YouTube, however, is a…

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Making of Sponsored Video

ByNalts

The folks that connected me with my recent sponsored video for GPSManiac did a blog entry that recounts the way the idea developed. Here’s the video, titled “Poor Man’s GPS.” It’s currently the third highest rated Comedy video of the day on YouTube, which is the highest rating I’ve yet received for a sponsored video….

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