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Online-Video: Stats and News Roundup

ByNalts

According to a recent comScore report (May 2011, released June 17, 2011), Hulu was the last-place site in the top ten for unique viewers, it had the highest number of ad impressions of any site included in the survey. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 700.8 million ad…

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The Making of “Google Dream Phone Demo”

ByNalts

Guest Blogger: Brett Slater (SlatersGarage) So… This is what the inner sanctum looks like? Kinda blah… He needs something on the walls in here. Anyway, hi. Nalts and I have been getting a ton of feedback on the collab video we did poking fun at Google’s brainchild, the “Dream Phone.” This is the one that’s…

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Your Ad-Consuming Eyeballs Worth Less Than 99 Cents Per Month To a Video Site?

ByNalts

Could you be worth less than one dollar a month to StupidVideo? The site offers a premium service that allows you to enjoy its videos ad-free for 99 cents a month (on annual subscription, and it eliminates streaming ads only). This begs the question- is that what it’s worth to a viewer to skip ad…

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Why Tuesdays Suck for Online Video Junkies

ByNalts

Tuesdays suck. Why? It's the worst day to check videos. For reasons I can't quite explain, people do more on e-mail and the web on Tuesdays. It's been a long-standing "secret" that promotional e-mails get the best "open rates" on Tuesdays. My CubeBreak traffic spikes on Tuesdays. Even this blog spikes on Tuesdays. But all…

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One Small Step for Video Ad Standards. One Giant Leap for Creators and Brands.

ByNalts

One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.” The new guidelines cover three basic forms…

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“The Office” – An Obsessed Fan

ByNalts

I’m coming out of the closet as an 8.5 fan of NBC’s “The Office.” This new video (titled ‘The Office’ Obsessed Fan”) is directed toward the creators and actors of “The Office.” It’s rated 5th highest “video of the day” on YouTube and the second most discussed. So hopefully the staff finds it. I have…

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