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Bus Uncle: I have PRESSURE

ByNalts

I've always maintained that web video can't be longer than 30 seconds to 2 minutes, but this 6-minute clip (Bus Uncle) provide otherwise- it will entertain you silly and you'll soon be quoting it. Some poor 23-year-old in a Hong Kong bus tapped the shoulder of a real estate agent who was talking loudly on…

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Participative Storytelling Via Video: GooTube Conspiracy

ByNalts

I used to play a game with my kids. I’d tell them a bedtime story and stop. They’d have to finish the sentence. Then we’d take it in the direction they wanted. That’s the spirit behind The GooTubeConspiracy. The storyline is dictated by the viewers. Toss a good comment or video response and you’ll see…

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Quiz: You’re the Head of PR for Unilever

ByNalts

You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…

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Google & YouTube’s New Hierarchy: 7 Implications

ByNalts

Editor’s note: If you miss the hyperlinks in this post, you’re missing 95% of the humor. As you may well know, Google’s CEO Larry Page promoted seven executives recently, and effectively eliminated the power of a “product manager” Lord and an operating committee that was previously “hands on” in the critical businesses of the Internet…

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