What Ever Happened to CurrentTV

ByNalts

googlecurrent.jpgRemember the Al Gore channel, CurrentTV? It's still got a website, but I sure haven't heard much about it lately. Also check out Google Current…

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Google, Ads and Distribution! “No One’s Ever Done This Before.”

ByNalts

Another online video article by WSJ: “Google to Distribute MTV Clips: Deal for Ad-Backed Videos Could Bolster Revenue, Broaden Viacom’s Reach” by Matthew Karnitschnig. How’d you like to have that last name and have to spell it to people 4 times in a row every single day? The Highlights Google will distribute video programming from…

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NBC’s The Office Site Uses Video Ad & Flash (aka The One-Two Punch)

ByNalts

Here’s an ad display model from NBC’s The Office’s site, and we’ll see more and more like it. It’s the video preroll and the flash ad… rolling simultaneously in different areas of the screen. My minor annoyance as a viewer is more than offset by my fascination as a marketer. Plus NBC is offering exclusive…

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YouTube’s Accidental Rocket: Whoa, duuuude.”

ByNalts

"There is a sense that YouTube accidentally built a rocket and is willing to hang on to see where it goes," observes Technology Writer Kevin Maney in an article from USAToday. "Co-founders Chen and Chad Hurley can be like the main characters in Bill and Ted's Excellent Adventure, who go for joy rides in a…