Finally an interactive, immersive online video ad that doesn’t skimp on the comedy or selling. Patrick Warburton takes us on ‘GOOD REASONS,” an interactive entertainment experience that highlights Honda and takes the viewer on a guided web surf. While the interactivity is limited during the 9 modules, Warburton’s script is clever… he’s seen tapping a…
I’ve written about YouTube gatherings before (here’s a previous post with a few of the websites devoted to gathering and meetups). On July12, YouTube community members will descend upon Philadelphia. For more information on this event, or to share information about your own event, please visit the new Ning group I established for gatherings. Here’s…
Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…
Hat’s off to Eddie, also known as TheMightyThor1212 and “Evil Willie Wonka.” When I arrived at this weekend’s DCTube Gathering (see my video about some of the freaks I met), I was cautioned by attendees that Eddie had his fair share of booze and had been asked to leave a Washington Post interview. Event planners…
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…
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Too funny, but you know, your next ad will be about child labor laws.
Mark my words.
Refresh. 🙂
Call Bob Dole. He’s got a strong lead on pharaceucticals. Apparently.
True. True.
I can’t imagine that there would be so much interest in such a flaccid subject. I mean, who wants to spend their time reading about guys with not enough lead in their pencil? Not me. Some other pharmacuetical subject, maybe. Like incontinence. Yeah. Explosive Bowel Syndrome. Now there’s a volatile subject:
http://media.revver.com/broadcast/19890/video.mov/209