Two interesting articles about online-video “seeding” and viral marketing in general, and a few of my favorite quotes: Josh Warner, head of Feed Co., a video-seeding outfit in Los Angeles, describes in AdAge his efforts to promote Obama. Who I had a dream about last night, but probably because my wife told me three times…
I’ve often debated with myself who’s responsible for radical changes in online-video consumption and advertising. Creators? Marketers? Agencies? Media properties? I attended a recent iMedia Connection event, and found out an unlikely decision maker that advertisers and marketers agree will be the real driver of change. Um… you. See the chart below. You as the…
ZackScott. I’m not sure when I started watching his stuff, but it was on Revver.com. Then I drifted off to YouTube. He cracked intoMetacafe, where he’s earned more than $17K with his pathetically unfunny pet videos. But for every video of his cat, Otto, there’s another that puts mine to shame. Can anyone top The Bird…
I got into a recent debate with someone famous (online). Who knows Steve Hall from AdRants better? Who he’s mentioned more often? Who hears from him via e-mail more quickly? Well I’ve got a photo of us together, so kiss my ass.
Oh I’m not going to read this, but feel free to summarize it in the comments. It’s a CNN report about the viral video winners, and I’m not among them. Not that I’m jealous or anything.
I’d never heard of them until today, but here’s a YouTube channel called “Clip Critics.” (Thanks to ChristopherMast for the tip). I went on a wild binge, watching many of their videos this morning. In fact, I missed my morning nap as a result. But this first ClipCritics episode made it worthwhile. I still have…
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…
I launched that March 19 NaltsGetsFit video (yes, the shirtless one) before YouTube’s maintenance problem started minutes ago. Here’s the thumbnail, which populated on my channel page. But the video (despite having 150 views) isn’t appearing in classic YouTube fashion. So I made it, ChristopherMast. You? I’m ready for a health/diet/fitness sponsor, now. Get me…
If it’s one thing that puzzles me — maybe even annoys me sometimes — it’s the proliferation of videos that are simply video screen captures of a video games with added dialogue or music. They’re hard to ignore, though, and often dominate YouTube’s “most watched” and “best rated” videos. But along comes this masterpiece and…
Yey! Nine people bought my “Best of Nalts” DVD, which is precisely 8 more than I expected. Thank you: Damon (Maryland) Kimberley (Florida) Mattias (Sweden) Jason (New York) Krysta (Canada) Gordon (UK) Ian (England) James (Georgia) Diane (CT) One of the problems about it is that you can’t select “play all.” Unfortunately, my Mac crashed…