Great article on TVWeek by Daisy Whitney about making money via online video. Some nice examples of the successes, and a dose of reality for the rest of us! 🙂 I can attest to the marginal money in advertising. The majority of my income has been for custom videos, which are now commanding a higher…
Advertising Age archived my article, so you need a subscription to access it now. Click “more” below for the full article.
Warning: This post has a self-serving promotional element, but I still think you’ll find it entertaining. A strange thing happens to marketers in December, and it’s a phenomenon that is true for most companies in any industry. Marketers spent much of the year managing their budget tightly, asking about ROI, and squeezing vendors. Then in…
150 t-shirts. Hours of ironing images and taking carefully placed photos. 9 hours of an intern posing in them. The result? A human flip book (TheHumanFlipBook) to promote sandwich restaurant, A sub restauran, Erbert & Gerber, hired Colle & McVoy to produce the viral video, and the “making of” is as fascinating as the promotion…
It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…
Almost every interview I do, someone asks how I got started in online video. The reality is that I’ve been making short videos since I was in highschool, and most of them are still sitting in the basement on deteriating VHS tapes. Except Attack of the Killer Slinky. But online video for me started almost…
HappySlip, the 5th most subscribed YouTuber, is selling her videos via DVD. To give you an idea of the affinity between the former New Yorker and her fans, I’ll remind you of when I broke into her apartment and stole her stapler. I later auctioned it on eBay and it raised more than $850 for…
Suddenly I realize… my videos aren’t really a show. It’s 550 random videos. Sometimes they have a theme for a short period, but I make most of the 11 mistakes Blip.tv describes in “How to Produce an Online Video Show. The regular text is from the post, and the italics are my voice… Who? Who…
I’m starting to write this post not having even looked at my 2007 predictions once in the past 11 months. But it’s so rare that someone owns up to their predictions — especially when they were wrong. So it’s time to score myself (letter grade style) on how accurately I predicted the future of this…
I’ve been adding to my list of blogs related to online-video. It’s up to almost 30 now, but I’m going to eventually rank the top 10. Surprisingly, few of these came from people who posted their blogs in the comments (yet I encourage that). I’ve found many of them by tracking inbound links or based…