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Revver Launches Video Responses

Revver is now facilitating video responses, a vehicle that helped propel YouTube’s community. The feature allows a  viewer to react to a video via their own and attach it similarly to a comment. HappySlip, a prominent YouTuber who powers her website’s videos via Revver, announced the feature. The company is also now offering pre-roll ads…

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Online-Video Workshop for Marketers

Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…