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Connecting Creators and Advertisers: Black Turtle Media

Black Turtle Media is creating community of passionate, imaginative artists that have the creative skills to develop and produce commercial-grade advertising for major brand sponsors. Aspiring creative producers will be able to create and post their videos, generate buzz around their work, and get the chance to win money. They are looking for amateurs and…

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YouTube Finally Discovers Ad Format It Can Monetize

In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…

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How to Cheat on YouTube

In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…

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Best Consumer-Generated Advertising?

What’s your favorite consumer-generated advertisement? (See Joseph Jaffe’s dated but comprehensive iMediaConnection article to get a better understanding of what CGA is). A classic is when iPod lover and teacher George Masters creates his own online campaign for Apple iPod. HappySlip’s Mac Beautiful is one of my favorites, and it was seen more than a…

YouTubers vs. Apple Tech Support (Power of Online Video Community)

This collaboration video by YouTubers (in which I’m included) is a great example of the power of YouTube’s community. When Xgobobeanx was given the runaround by Mac, her frustration led to this video. As I said in my clip (which appears at the end of this clip), “Apple has an obligation to treat every customer…

Taxi Cab Panic Attack

Social experiment #28238. What happens when you get into a NYC taxi (like I did yesterday morning) and have a panic attack? The taxi driver was surprisingly receptive to me placing the camera on his dashboard and then screaming and whining as he took us to market research. I asked his permission, but didn’t tell…