I’m sure the Disney PR folks are having fun with this video of Tigger punching some kid. What’s next? Mickey strips nude and frightens toddlers? I have a former co-worker that used to play Chip (of Chip & Dale). She said the characters all had mixed romantic relationships. Snow White was sleeping with Aladin. Actually,…
During the holidays a bunch of video bloggers (the kids call us vloggers) got together in Philadelphia. Micki Krimmel, the Revver’s V-Pixie, captured some of it and made a talkie. See it on Mickipedia. She did a lot of editing because I’m pretty sure she had about 30 minutes of b-roll of the raw meat…
As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….
I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…
There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…
Paul Sanchez from 8Wishes.com writes a critical post about YouTube problems. Some interesting highlights below, and click here to read the full piece. I was really excited to see what (YouTube was) cooking up for New Years. But to my disappointment they choose “A listers” and “YouTube Celebrities.” Why would they give another platform to…
I’ve been trying for months to crack the Metacafe code. I’ve earned almost $4,000 but mostly from one or two of my videos. Meanwhile, Viral Video Czar Zack Scott has claimed more than $11,000 with his collection — about 10 of his videos have made it to the Producer Awards program. Yesterday he offered this…
I’m really getting excited about online-video “serialized storytelling,” but still experimenting with the content and delivery mechanism. By this I mean fewer one-hit wonders like Blackberry Crackberry, and more narratives in 1-3 minute “chunks.” The goal is to keep people in suspense and coming back. Of course it doesn’t happen easily unless you have loyal…