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How Do I Get on the YouTube Homepage?

Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…

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GooTube Conspiracy Needs Script Blueprint

We’ve issued a press release on the GooTube Conspiracy, and the “participative storytelling” has taken some interesting directions even since we wrote the release. Here’s the creative challenge. The various plot branches are missing a trunk, as one of the videographers mentioned last night. Some of the characters — who submitted videos unsolicited — are asking…

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Networks Pretend They Can Rival YouTube

In meetings for more than a year, Fox, Viacom, NBC and CBS have pretended that they can coordinate to create a network-friendly online video site. Competitors partering. The enemy of my enemy is my friend. During some meetings, Viacom executives have been known to pour fake tea in plastic tea cups. When some participants don’t…

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Coke & YouTube Team on “WishCast” vGreetings

Want to send someone a holiday video right from Famed YouTubers like Geriatric1927 or Renetto? Coca-Cola is sponsoring a viral video “wishcast,” through which you can send a YouTube video (some are personalized by creators, and others are classic Coke ads). To my knowledge, it’s the first large-scale combination of eGreetings and videos… hence the…

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Participative Storytelling Via Video: GooTube Conspiracy

I used to play a game with my kids. I’d tell them a bedtime story and stop. They’d have to finish the sentence. Then we’d take it in the direction they wanted. That’s the spirit behind The GooTubeConspiracy. The storyline is dictated by the viewers. Toss a good comment or video response and you’ll see…

blip.tv: New Marketplaces Serialized Content

blip.tv is adding a new dimension to the segment of the online-video market that shares advertising revenue with creators. CEO Mike Hudack says his 8-person company is working with media buyers to create custom deals for video creators that own “independent serialized content.” “Video creators should concentrate on creative production, not hosting, distribution or advertising…