Courtesy of Project Working Stiff, here is an interesting quote from Brightcove CEO Jeremy Allaire (who sold his Allaire Corp. to Macromedia in 2001 for $360 million).
"We think that casual broadband consumers will want to consume a lot of content daily in 2-7 minute bursts of high-quality, streamed viewing. But once they develop either a specialized interest in a content or topic, or a deeper loyalty to an entertainment product, they’d be willing to pay a small fee (.99 cents) to download a DVD quality version of the feature-length show, and be able to use it easily on a TV or portable device."
Hey Kevin,
Actually, he was talking about paying .99 for feature-length videos or movies, not short videos.
You’ve got a great site.
–Greg
Thanks for clarifying. Headline did not coincide with article. That sounds almost too cheap!