Want to know what WillVideoforfood is about? Check out this lovely image I made using Wordle.net. This fun tool puts tag clouds to shame. Thanks, WVFF reader Sukatra for her contribution.
Tag Archives: tag
Trend Spotting: Tag-Team Vlogging… Brothers, Awesome Girls, Guys, Kids and Dogs.
It’s the hottest new trends in video vlogging since ZeFrank jumped the shark. A video channel shared by multiple people, each of whom takes a certain day of the week. The possibilities are endless.
Thought it’s probably an art form that has roots in the 1700s, this was mainstreamed by BrotherHood 2.0, where two brothers shared a channel for a year and communicated almost exclusively on a public stage. Then along came FiveAwesomeGirls, in which each vlogger takes a day of the week (they rest and shop on the weekend). Not to be outdone, the second-most intelligent gender came out with FiveAwesomeGuys.
We started 7AwesomeKids, and now there’s 5AwesomeDogs (here’s their canine debut).
What’s next?
Free Online Monitoring Via YouTube
Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution…
Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not at least scanning videos that are tagged with the word Coke, then you may miss something important. It’s as simple as registering on YouTube and going to your subscriptions. Then enter your brand name in the “tag” section, and you’ll have videos waiting for you if they use your name in the tags.
There are other services doing more comprehensive, advanced and ongoing monitoring by turning speech into text, and then analyzing the content in sophisticated ways. But this is a nice place to start. It’s as easy as setting a “Google Alert” for your brand name to ensure that news and major blog posts aren’t missed.