Tablet Viewing is 30% Higher Than Desktop (and more stats on online-video viewing by device)

I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see PDF). The company defines “conversion” as the percent of videos viewed against those displayed. I’d estimate these to be rather small (low single digits) on YouTube. But the publisher sites seem to be doing much better, with 40% to 60%. Game players take the lead with 60% which is remarkable, but probably a function of fewer content choices.

I really like this visual of the complete rate by form factor. It confirms what we’ve been saying about our tolerance for longer form when on devices beyond desktop.

Our complete rate varies fairly significant by device

P.S. Here’s some cheese.

Do you Hunker for a Chunk of Cheese?

CableTV’s Funeral Attended by Nobody

TechCrunch’s “2010 year in review” featured CableTV as a “loser.” It had a funeral. Nobody came. Check it out:

Losers: Huzzah! Cable companies are losing more and more subs every month! Victory!

Well, sort of. Sure, pay TV companies are having a hard time holding on to subscribers, but that’s only going to mean prices will probably stagnate or worse, will be raised to compensate for the lose of income. Comcast has to pay the power bill on their massive video wall in their swanky new-ish skyscraper somehow.

But where are these people getting their content? Not one report surfaced that showed the cable cutting movement has any real traction, and big media basically control the future of living room streaming devices anyway. Pay TV needs a savior or a disruptor. Someone will probably have to paint their face blue and white and stand in front of a horde of angry subscribers to really make a difference.

Meanwhile Roku was listed as a “winner,” and Ooyala helps creators make their own channel. I gotta do that.

Brightcove for $99 per Month. What’s This Mean to a Crowded Platform Space?

Like me, perhaps, you are more interested in what’s in the video than what site is streaming it.

But no sooner than I identified the “poor man’s Brightcove alternatives,” did I find a comment from Brightcove’s Jeff Whatcot alerting me to the new $99 monthly “express” version of Brightcove that was announced today. Again- this is an offering for publishers to stream video, and not another videos-sharing site for consumers.

Brightcove Express Logo

VideoNuze’s Will Richmond blogged weeks ago about the proliferation of players in this space. It will be interesting at the StreamingMedia Digital Video event this week to sort it out. Richmond lists the following players. How’s a girl to keep up?

thePlatform, Brightcove, Ooyala, Twistage, Digitalsmiths, Delve, KickApps, VMIX, Grab Networks, ExtendMedia, Cisco EOS, Irdeto, KIT Digital, Kaltura, blip.tv, Magnify.net, Fliqz, Gotuit, Move Networks, Multicast Media, WorldNow, Kyte, Endavo, Joost, Unicorn Media and Episodic

I wonder how many of these companies will find this post as quickly as Brightcove’s Whatcot. Free pixels for any people from these companies that find this post and comment below.

Larry KlessblogHats off to Larry Kless (I always want to call him Klessblog) for not only adding a footnote about me to his recent event summary, but to featuring me for my pratfall in 2008.