Bet you didn’t know there are a mess of YouTube accounts by YouTube. Click to see “On the Rise,” designed to spawn more creators with 100K subscribers, and see “other YouTube channels” (on left) for an assortment of channels created by YouTube employees.
How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large bureaucracies or expensive agencies, a smaller business can leave out…
The card Sophia Chua wanted to send to her Tiger Mom, Amy Chua.
Imagine trying to run Hulu… On one hand, you’re dragging some media companies to the web. On the other, they’re out ahead of you on competitive platforms (Disney/App). You threaten to quit because your pricing is wrong (FastCompany). You’re charging for content that has ads, but at least the user interface is clunky… because some…
CBS shows its editorial class by not just reposting a beating of some dude in Richmond, but titling it “YouTube Beating in Richmond.”
A little video montage by Jan Hatzius, chief U.S. economist for Goldman Sachs. He’s positive on 2011, but says it will take 5 years before employment returns to what we consider normal. Dug this up after hearing a few “Debby Downer” friends moan about the economy, and wondering if they were creating their own realities….
Come one, come all. Ye Old “PattyTube” on St. Patrick’s Day, and meet Mike Lombardo, WheezyWaiter and whatever other washed-up YouTuber decides to show up. RSVP if you wish at the YouTube Gatherings site, and feel free to suggest/organize an adjoining event/venue. I may promote YouTube gatherings, but I couldn’t organize a 2-person dinner. Right…
Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank “Internet Industry Outlook” report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and some expect to move as much as 5% of…
Wowzer how about the peaks and valleys of online video in the past year. I had a peek at Alexa.com to see how some of the smaller independent online-video sites are holding up. Not too well based on traffic. A caveat: Alexa does not capture visitors precisely, or count the embedded views. So these pictures…
Who is Ray William Johnson, and why might YouTube need to change its name to RayWilliamJohnsonTube.com? How is YouTube, perhaps, moving the wrong way along the longtail, providing typical viewers (grazers not bingers) with an increasingly homogeneous experience? If you’re not familiar with the term “longtail,” it was popularized by Chris Anderson (Wired) in 2004….