| | |

Online-Video Marketing for Small Businesses

How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large bureaucracies or expensive agencies, a smaller business can leave out…

Economic Outlook (video montage): Better 2011, employment low until 2015

A little video montage by Jan Hatzius, chief U.S. economist for Goldman Sachs. He’s positive on 2011, but says it will take 5 years before employment returns to what we consider normal. Dug this up after hearing a few “Debby Downer” friends moan about the economy, and wondering if they were creating their own realities….

|

PattyTube: YouTube Gathering March 17, 2011

Come one, come all. Ye Old “PattyTube” on St. Patrick’s Day, and meet Mike Lombardo, WheezyWaiter and whatever other washed-up YouTuber decides to show up. RSVP if you wish at the YouTube Gatherings site, and feel free to suggest/organize an adjoining event/venue. I may promote YouTube gatherings, but I couldn’t organize a 2-person dinner. Right…

|

Online-Video Ad Growth for 2011 (Research): TV Budgets in Play?

Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank “Internet Industry Outlook” report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and some expect to move as much as 5% of…

YouTube Moving Wrong Direction Along Longtail?

Who is Ray William Johnson, and why might YouTube need to change its name to RayWilliamJohnsonTube.com? How is YouTube, perhaps, moving the wrong way along the longtail, providing typical viewers (grazers not bingers) with an increasingly homogeneous experience? If you’re not familiar with the term “longtail,” it was popularized by Chris Anderson (Wired) in 2004….