Unicorn Caught on YouTube Turns Out To Be Hoax

A crack report by The Washington Post blog reveals that the unicorn caught on tape below is… a covert promotion by The Ontario Science Center. The bogus release (read here) was timed with an exhibition called “Mythic Creatures: Dragons, Unicorns & Mermaids.” According to The Post, a Science Center spokesperson conceded the unicorn sighting may…

ABC News Features YouTube Stars (and Income Accuracy)

Two out of three YouTube stars (Jody Rivera/VenetianPrincess and Greg Benson/Mediocrefims) featured in ABC News’ story on “YouTube Top Earners” were among the dozen profiled in my “Beyond Viral” book. Coincidence?  Or did the student author, Clay LePard (a member of the ABC News on Campus bureau at Syracuse University) forget to read his journalism…

Officer Bubbles Sues YouTube Commenters

Watch out folks. “Officer Bubbles” (Toronto police constable Adam Josephs) is suing not just the people behind YouTube video parodies of his anti-bubble threat (example from a 2-day old account “MisterOfficerBubbles” channel that’s soon to vanish), but commenters as well. According to this post, Josephs is suing Todd “pussymcfats” Mara (age 33 and father of…

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Can Google Sell Online Video Ads?

There’s been a lively debate recently among online-video enthusiasts about Google/YouTube’s capacity to sell display advertising. Sales people need different skill sets selling paid-search (automated, measurable, bid-based) versus display advertising (which is less measurable and more like selling television or print). To understand the distinction, see Google’s video; this is something we’ve been exploring at…

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Texas Tech Football Fail Does 3.5 Million Views in Days

Remember we were discussing the new definition of “viral” as about 4 million views in a short period? 22 seconds of last week’s Dallas Cotton Bowl will reach that distinction. Texas Tech’s Red Raiders tried an onside kick in the first quarter of a game. However, Donnie Carona’s kick only traveled 8 yards, and while…