You go, Nancy Grace. Don’t hold back. Your rage makes killer TV. Here’s a clip from “The Insider,” wear Nancy Grace tears John Gosselin (John and Kate Plus Eight) a new hole. For years you had your children on reality TV. Suddenly you want it all to come to an end. Oh you have your…
Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…
Google Wave Hates You. That’s why you didn’t get an invite. But that’s not my point. I just wanted to share this video courtesy of Shira Couric. It’s informative and hysterical, and there’s no greater moment of panhandling on the web than a restricted Google beta. Naturally you’re saying to yourself, “surely Nalts must have…
Web-standards advocate, Molly Holzchlag (molly.com) proposes, in a recent post, abolishing “bottom-posting.” I was disappointed to read that headline, until I realized she was not referring to blog posts about our bottom. In my case, I’ve been constipated for three days and I’ve consumed 3 bowls of cereal in the past 20 minutes hoping Mother…
Social-media guru parody
Making fiends
http://bit.ly/SpareSomeChange
I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…
Online-video marketing speaker
Here are some more stats about online video via ComScore and MediaBuyerPlanner. Basically 161 million people watched online video in the U.S, and YouTube maintains a 40% share (followed distantly by Microsoft with 2.2%, and Hulu with even less). So when I use YouTube to refer to online video, it’s like saying “Coke” to refer…