Why Agencies Are Killing Social Media & What You Can Do About It
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Jared Cicon aka “Video Contest King” has some sage advice for would-be video contest entrants, and characterizes three types of contests (and which to avoid). Of course, he neglects to tell you not to enter a contest he’s entered. Your chances are slim against his polished creative. Don’t bother. Jared doesn’t temper his resent against…
So you got lucky and had a video go “viral.” Now what do you do? YouTube is now giving “one-hit wonders” a chance to become a YouTube Partner, where they’re eligible to earn a percent of advertising revenue from their videos. This may, of course, be frustrating to those who have applied for the Partnership…
Can you tell I’m an ENFP on the Meyers Briggs? Entrepreneurial but a “perceiver” that lets important decisions stew too long. So it’s time to pick a logo- please vote! Winner gets $100. Per this WVFF post, there were nearly 150 plus entries (see recent blog post and collection on flickr). Some were hysterical (and…
My sister is doing a story on the Google Money Tree, and I thought I’d write about it — if for no other reason — to scoop her and her “big media.” I hadn’t heard of it before, so I googled it. Seems it’s a scam that locks you into a regular fee, and cost…
Ron Callari, writing for InventorSpot, covered the top 10 pharmaceutical companies enaged in social media. I couldn’t help but be amused by this quote about me: … has a personality that overshadows the company’s online presence… While damaging the brand ‘by association’, Nalty quit Merck to become a micro-celeb of sorts and a social media…
Recently, YouTube requires having a Google account to register. That means you need a unique e-mail address for each YouTube account, and provides some unexpected benefits and problems. I’ve often advised people to establish separate YouTube accounts under different e-mails, since if one account gets “suspended” or “deleted” than other accounts with the same e-mail…
Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…
Every once in a while a video comes along that is so poetic and interesting, you can’t help but share. Thanks, Jan (shared via Twitter).
I’ve written quite a bit about online-video contests as a win-win for producers and brands. Unless the agency insists on a giant microsite and excessive media buy, these give brands access to novel creative executions at a great price. And amateur producers can use it to promote their work, and make some bucks. My support…