Why Agencies Are Killing Social Media & What You Can Do About It
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Video Contests: Creative Awards & Popularity Contests (Butterfingers)
Jared Cicon aka “Video Contest King” has some sage advice for would-be video contest entrants, and characterizes three types of contests (and which to avoid). Of course, he neglects to tell you not to enter a contest he’s entered. Your chances are slim against his polished creative. Don’t bother. Jared doesn’t temper his resent against…
“One-Hit Wonder” Viral Videos Earn Cash: David at Dentist, Numa Kid, Charlie Bit Finger
So you got lucky and had a video go “viral.” Now what do you do? YouTube is now giving “one-hit wonders” a chance to become a YouTube Partner, where they’re eligible to earn a percent of advertising revenue from their videos. This may, of course, be frustrating to those who have applied for the Partnership…
Nalts Consulting Logo Finalists: Please Vote Below
Can you tell I’m an ENFP on the Meyers Briggs? Entrepreneurial but a “perceiver” that lets important decisions stew too long. So it’s time to pick a logo- please vote! Winner gets $100. Per this WVFF post, there were nearly 150 plus entries (see recent blog post and collection on flickr). Some were hysterical (and…
The Google Money Tree
My sister is doing a story on the Google Money Tree, and I thought I’d write about it — if for no other reason — to scoop her and her “big media.” I hadn’t heard of it before, so I googled it. Seems it’s a scam that locks you into a regular fee, and cost…
What Does Merck Do When an Ex Director Becomes Patient Advocate?
Ron Callari, writing for InventorSpot, covered the top 10 pharmaceutical companies enaged in social media. I couldn’t help but be amused by this quote about me: … has a personality that overshadows the company’s online presence… While damaging the brand ‘by association’, Nalty quit Merck to become a micro-celeb of sorts and a social media…
Google and YouTube Accounts Linked (and hacks)
Recently, YouTube requires having a Google account to register. That means you need a unique e-mail address for each YouTube account, and provides some unexpected benefits and problems. I’ve often advised people to establish separate YouTube accounts under different e-mails, since if one account gets “suspended” or “deleted” than other accounts with the same e-mail…
What’s Engagement Anyway? Forrester’s Four I’s
Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…
Minimalism: The Black Dot
Every once in a while a video comes along that is so poetic and interesting, you can’t help but share. Thanks, Jan (shared via Twitter).
An Online-Video Contest Crisis Begs for Better Model
I’ve written quite a bit about online-video contests as a win-win for producers and brands. Unless the agency insists on a giant microsite and excessive media buy, these give brands access to novel creative executions at a great price. And amateur producers can use it to promote their work, and make some bucks. My support…