Using Serialized Video to Engage and Promote

by Nalts on March 28, 2007

lb.jpgLonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing.

Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional.

In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them full “behind the scenes” access to their home. For a budget of $5,000 the company is now engaging thousands of its target customers.

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