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10 Steps to Finding a YouTube “Weblebrity” to Pimp Your Product

Dear, Brands. As a marketer and video creator, let me assure you that you don’t have to feel guilty about wanting a video creator to pimp your product. It will make them happy, and provide your brand an important entry to “consumer generated media.” So why aren’t you doing this already? You’re scared it will…

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Free Ticket to “Consumer Generated Media”

I’ve heard so many brands talk about the importance of “Consumer Generated Media,” yet so few doing anything interesting. For the most part, brands have established little billboards far removed from highway exits. Why not get on the highway, guys? Fish where the fish are (to used a tired cliche). I blogged in January about…

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What is This Blog?

“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…

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Floating Hand Seeks Revenge on Poor Video Rater

We creators don’t take offense to poor ratings. But sometimes our body parts do. Watch in horror as this video creator’s hand removes itself and pursues revenge on someone who ranked its owner’s video poorly. This type of reaction is fairly typical of users of Metacafe, since ratings determine a video’s eligibility into the profitable…

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Using Serialized Video to Engage and Promote

LonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing. Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional. In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them…

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Candid Camera, Amateur Style

When my “Bored at Mall” was featured on Break.com I was reminded how much people like real reactions to staged situations. It’s what made Candid Camera, Punked and “Trigger Happy TV.” This weekend we did two similar videos, which are currently topping the list of most discussed and highest rated comedies on YouTube (see image…

Serialized Online-Video Drama Gets Facelift

Regular readers of WillVideoForFood will recall that in December a collection of online video creators began a “participative video storyline” called GooTube Conspiracy. Initially this included a random plot based on comments and videos posted by the YouTube community. More than 75 videos were created by random people on YouTube that had never since interacted….

Can Peacock Crush YouTube?

Fox (News Corp.) and NBC Universal said on Thursday they will launch a free online video site this summer, featuring full-length movies and television shows in a challenge to YouTube. (Source: Reuters/Yahoo News). The two companies have also enlisted Yahoo, Microsoft and TimeWarner (AOL) as distributors of the entertainment on their websites.The move underscores how…