Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall.
This MediaShift piece also clarifies a myth that the featured videos are paid ads. There is an increasing amount of YouTube homepage real estate devoted to ads (from the upper-right corner video to some of the directors videos. But YouTube maintains the featured videos are done by editors that aren’t corrupted by the business people.
The biggest “black box” about YouTube is the way it makes these selections. It would appear that it’s designed to represent YouTube’s audience but it’s hit or miss… especially lately. And the answer to this post’s headline is: get lucky.
Here’s my handy guide to the YouTube homepage… what’s advertising and what isn’t. If I’m wrong, YouTube, correct me. If I’m right, then feature this video.