YouTube Changes Summarized

ByNalts April 25, 2012April 25, 2012

Tom Schmoyer created a ReelSEO video to summarize a bunch of YouTube changes (below), and navigates them for creators and advertisers. Changes include

a new uploader tool for creators
the ability to link directly from videos offsite to fundraising (Kickstarter, Indigogo)
new ways to select ads (monitization) preferences, 150K options for free music you can add even after posting.

He references two things that are well worth reading:

Mark Roberts shows how to configure YouTube videos on your own site for search-engine optimization.
Here’s the YouTube guide to advertising (PDF).

Wanted: New Marketing Skills for 2007

ByNalts January 5, 2007December 20, 2009

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

Online Video

Impact of YouTube’s Shift from “Small Pond” to “Vast Market”

ByNalts March 16, 2011March 16, 2011

YouTube’s Gay Godfather (zipster08) explains YouTube circa 2005-2011… why independent vloggers are creating fewer videos and YouTube was more of a “corporation” than “community.” The “small pond” evolves to a “vast market,” meaning more competition for new creators and the oldies… You may remember Zipster from the “YouTube Retirement Home.” But unlike his bi-polar chess-companion,…

Contest | Online Video

Ten Tips for Holding a Better Online-Video Contest

ByNalts May 4, 2007

Video contests continue to roll out, often ignoring some of the basics for attracting good entries. Some examples from the past few days… Mount Olive Pickle Company is seeking 30 to 60-second videos describing why Mt. Olive “is the perfect pickle.” Plan N Trade Franchise, Inc., is hosting a “National Guitar Hero II video contest.”…

Online Video

Because “A Kodak Moment” is Slightly Archaic

ByNalts July 6, 2011

No offense to Kodak (they were a sponsor), but I do think the term “a Kodak moment” is lost on this generation. So Kiddsock, the affable sock puppet, suggests “a YouTube moment.” That seems like a fair enough phrase… since YouTube probably has better name recognition than any camera manufacturer, and stands for amateur moments….

Online Video

Here’s Me Ripping Your Stupid Form and Giggling

ByNalts March 16, 2011

The next time someone hands you a form to complete (or a parking ticket or bill), may I suggest you pull out this viral video on your smartphone? Play it, giggle, and watch them crumble. Rip. Giggle. RIP. Giggle. RIPPPPPP… GIGGLE.

advertising | book | Online Video | Video Advertising

Murketing is a New Word. Let’s Use it Correctly.

ByNalts June 26, 2008December 20, 2009

NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…

4 Comments

Tim Schmoyer says:

April 25, 2012 at 3:22 pm

Thanks for sharing this, Nalts! Love it!

BTW, my name is Tim, not Tom.
1. nalts says:
  
  April 27, 2012 at 9:10 pm
  
  Thanks, Tara!
Kiddsock says:

April 26, 2012 at 9:15 pm

ugg just have to make video.
Ariel says:

April 29, 2012 at 2:51 pm

AdFrames just kicked in, yo.

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