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YouTube as Marketing Channel (free 30-minute podcast): Nalts and Obama Girl Creator

ByNalts

picture-20.pngHere’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of the show if you want a quick scan.

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Viacom’s Top-Ten Rejected Claims on Google

ByNalts

Viacom Knows What You Did Last Summer. Holy shit. According to this Wired article, a judge ruled yesterday (Wednesday, July 2, 2008) that Google will have to turn over every record of every video watched by YouTube users, including users’ names and IP addresses, to Viacom. The order also requires Google to turn over copies…

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Perky Blonde Hosts YahooTV’s “The 9″

ByNalts

The 9, a daily show available on Yahoo TV, identifies interesting sites or videos. Worth a look. The videos are a bit closer to “Entertainment Tonight” humor than “Jon Stewart,” but it’s still worth a glance. Maria Sansone, the host, is eye candy… but the commentary isn’t as biting as WebJunk‘s host, Patrice O’Neal (he…

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GoDaddy is Listening: Online-Video Contest Case Study

ByNalts

I’ve written many times about what separates a good online-video contest from the myriad of failures. I’d like to add an important attribute that has been demonstrated recently by GoDaddy: listening and adapting. GoDaddy broke one of The Cardinal Rules of a good online-video contest by providing a meager first-place prize and even less for…

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What Does Google’s Acquisition of DoubleClick Mean to Online Video?

ByNalts

Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…

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How to Protect Yourself from the Top 10 Internet Cons & Scams of 2009

ByNalts

I love con movies almost as much as time-travel flicks. Diggstown? House of Games? Classics. But the top-10 internet scams (sourced from Netforbeginners/About.com) are rampid, and prey on our basic psychological vulnerabilities, and our lack of knowledge about technology and bank laws. I received a recent thank-you from someone whose wife was almost hooked by…

2 Comments

  1. Good podcast… Thanks… I’m learning all the time… I just spoke about YouTube last night to a group of marketing students at New England School of Communication… My main points involved, like you said, Kev, getting involved in the community, and reaching out to others who either a) do what you do, or b) need what you have/offer… And that the sooner you participate, the further ahead of the game you’ll be in the future, as I happen to think this is a medium — THE medium — for future marketing and marketers…

    As I’m not a prominent YouTuber (yet), and most of the brands that I deal with aren’t national brands (yet), my curiosities currently lie in how to make marketing via online video beneficial on a smaller scale…

    I think that on a local level, (much of my online video experience is with local, not national brands ) some level of success can be obtained by linking your video on Chamber of commerce sites, your OWN website, and so on, so that your video(s) don’t necessarily HAVE to get tens of thousands of views in order to make your impression, or at least enhance your marketing presence…

    (Link in name)

  2. One comment that came up was Focused Community Marketing, I’m glad that was brought up, it’s probably the most successful, meaning many many people, I have done to date. It’s amazing the kind of reaction I got on a topic that appealed to a group of people who shared a similar interest. Preaching to the choir works! Looking for the right audience rather then the audience looking for you seems to be one of the best ways to get views and attention.

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