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YouTube as Marketing Channel (free 30-minute podcast): Nalts and Obama Girl Creator

ByNalts

picture-20.pngHere’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of the show if you want a quick scan.

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Marketing in Your Ear & Vook as “Monkey Sewn to a Rat”

ByNalts

What? Hear all of these peeps at once? And they’re talking about Bluetooth marketing and VOOKS! What’s a Vook? Daisy Whitney (Queen of emerging media), Tim Street (writer of recent and free eBook, 10-things-to-do before uploading a video) the “fabulous-faced” Shira Lazar sponsored Australian warrior & Southern Comfort pitchman,  Scotty Iseri and me (Nalts) Listen…

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Gender Switch? Ask Your Doctor About Femedone

ByNalts

Thinking of switching genders? Ask your doctor about Femedone (see video). Thank goodness we didn’t accidentally call it Femidone, which is apparently a female condom. This goes to show… be careful about taking other people’s prescription drugs. I’ve been on business travel and vacation, and I can’t tell you how good it felt to wake…

Understanding “Fred,” the Squeaky-Voice YouTube Star

ByNalts

For weeks I’ve been perplexed by Fred, a squeaky-voice YouTube character played by Lucas Cruikshank (Fred’s real name). He caught my attention when I found him appearing in advertisements on my own videos. Lucas lives with 6 siblings in Nebraska, and has emerged as one of the fastest-growing YouTube personalities. I couldn’t understand the Fred…

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Video Production… 6 “Back to the Basics” Tips from My Sister

ByNalts

In my haste making videos in my spare time, I have strayed from the basics of video production that I learned doing grunt work for 7 summers at PBS. Some of my crappy videography is probably a subconscious desire to give my videos a raw, unproduced feel. Today my sister sent me 6 smart tips. She’s a…

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Alka Seltzer Viral Campaign Taps YouTube Weblebrities, Cewebrities

ByNalts

Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….

2 Comments

  1. Good podcast… Thanks… I’m learning all the time… I just spoke about YouTube last night to a group of marketing students at New England School of Communication… My main points involved, like you said, Kev, getting involved in the community, and reaching out to others who either a) do what you do, or b) need what you have/offer… And that the sooner you participate, the further ahead of the game you’ll be in the future, as I happen to think this is a medium — THE medium — for future marketing and marketers…

    As I’m not a prominent YouTuber (yet), and most of the brands that I deal with aren’t national brands (yet), my curiosities currently lie in how to make marketing via online video beneficial on a smaller scale…

    I think that on a local level, (much of my online video experience is with local, not national brands ) some level of success can be obtained by linking your video on Chamber of commerce sites, your OWN website, and so on, so that your video(s) don’t necessarily HAVE to get tens of thousands of views in order to make your impression, or at least enhance your marketing presence…

    (Link in name)

  2. One comment that came up was Focused Community Marketing, I’m glad that was brought up, it’s probably the most successful, meaning many many people, I have done to date. It’s amazing the kind of reaction I got on a topic that appealed to a group of people who shared a similar interest. Preaching to the choir works! Looking for the right audience rather then the audience looking for you seems to be one of the best ways to get views and attention.

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