This post's headline is from eMarketer, which did a story covering the Comscore Networks report about growth in online videos. Not a lot of new information, but some perty charts. And if you're lucky you might find an ad from a new Pointroll video banner.
Advertisers on YouTube now have an option where they only pay when a viewer engages with the pre-roll ad. It’s a bold way to get digital marketers to move confidently into the medium since, like Google Paid Search, it’s more accountable. Here’s the YouTube blog post about this new format called “True View.” Since most…
Charlie Nalts makes a return to Yahoo’s “This Week in Moms” with his “stupid puter” video (see him in an Austin-Powers-like wig and glasses as he laments the slow computer). There are also some cute bambinos with similar laptop woes. My running gag with the producers of this show… I dare you to pick a…
Okay we’ve all got to pay the rent. But iFilm is taking intrusive advertising to a new level. I just clicked the link on iFilm’s video of the day, and here’s what I got: 1) When I arrived at the site, I got a streaming ad. I was able to skip it. 2) Suddenly I…
The Crackberry video I did early this week didn't take off at first, but now a few blogs (Micropersuasion and some Blackberry blogs) have started to point to it. Meanwhile, here's a recent story of a Chicago hotel that helps you shake Crackberry addiction by locking away your Blackberry!
It took hours, but I’ve compiled the definitive Twitter list of those hungry for web-tv and online video. In once click, you can follow reporters, CEOs, new-media gurus, events, groups, authors, techies, potentially some annoying vendors, select creators, speakers, experts… and, well, even me. It is, dear reader and confident, “The Coalition of the Willing”…
Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…