Which Will Last Longer: MTV’s PRANKED or COLLEGE HUMOR

I heard rumors that MTV isn’t going to renew College Humor, but I quite like the Pranked show staring Amir Blumenfeld and Streeter Siedell (haven’t these guys heard of friggin’ stage names)?

The College Humor brand is strong, and the web content is exceptional. But for reasons I can’t explain, this stuff doesn’t transfer to 20-minute shows. My frog prank video was on Pranked last night, which prompted me to watch it for the first time. I liked it… Amir and Streeter have good rapport, and added to the clips more than the typical WebJunk racket. I loved the teaser and outro… “This wife finds something slimy in her bedroom and it’s not her husband,” and “that poor frog had to touch those disgusting feet.” Playing it via TiVo was a fun way to wake up my wife this morning.

Hey- at least the show probably costs virtually nothing to produce (relative to a typical network show). We’re talking about a small crew in an apartment and paltry license fees for the clips. If MTV can’t profit on this show, then there’s too much overhead upstairs.