Which Trailer Makes You Want “Dead Island” More?

ByNalts

Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music.

From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection to the story/game. The second gets you pretty jazzed (or in my case terrified) about game play.

 

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2 Comments

  1. Spot on, the sequence is perfect. Loved the first one, and the second one comes with great timing, after the buzz generated by trailer 1 (toboscus had a go with his literal translations as well if remember correctly) some gameplay action was kind of necessary. However, I don’t think I’ll play it 😀

  2. Games today ARE interactive Movies now. They Follow a Storyline (or StoryLines) and immerse you into the action.

    I don;t think there was enough blood in the send one.

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