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The Ultimate Challenge to Video Creators: Intimacy Versus Popularity

ByNalts

Yesterday I urged marketers to pursue niches instead of wildly popular videos. But if video creators pursue small niches, their videos will get fewer views, and they’ll therefore make less money via YouTube’s Partner program (which shares ad revenues based not on the appeal of the videos but the total view count). Ideally creators will…

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Second-Best Guest in Recent “This Week in Media”

ByNalts

“Kevin just does a great job of bringing together the advertising perspective and creator perspective of social media and online video,” says Daisy Whitney, Queen of Online Video, in reference to this blog. Whitney is now working with iMediaConnection, which was news to me during this week’s “This Week in Media“ (I’m one of two…

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Research Study Profiles “Engaged” Online-Video Viewers

ByNalts

ReelSEO has a nice post about a recent Forrester & Veoh study that characterized the 40% of us “engaged viewers” that watch about 75% of the online-videos. The online-video users, like web surfers, will soon resemble the general population. But for now we’re a unique bunch, and the post has some takeaways for advertisers… advertainment…

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The Best of Cats on Skateboards (YouTube Advertising)

ByNalts

It’s the biggest myth of online-video advertising. If a brand advertises on YouTube it will appear with consumer-generated media that includes such content as cats on skateboarders. TVweek’s “New Media Minute,” hosted by Daisy Whitney, featured a recent interview with YouTube’s Jordan Hoffner to set the record straight (via WebVideoReport). Naturally I couldn’t resist a…

Skippy the Wisecracking Puppet

ByNalts

Recent discovery on YouTube… SkippyShorts, an online series of puppet short videos starring Skippy, the fast-talking wisecracking puppet. Skippy reviews pop-culture, fairy tales, movies, and other videos. Skippy also has an “Ask Skippy” feature, where Skippy answers emails from fans in video form. Coming soon… Skippy Mega Battles, and Skippy film spoofs. Skippy also has…

17 Comments

  5. I tried to do it but couldn’t figure out how to make the most important message be the most prominent words in the jumble.

    Me feel stupid. Time for twinkie!!

  8. Oh I get it, this website won’t let me post comments with Links any more. What the hell?? Since when was that in effect? Well, either way, click my link to see my cloud.

  16. I used it to make the back of my next dvd. I modified it a bit, but putting keywords on the back is WAY better than a stupid description that sounds like Cali marketing people wrote it.

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